Regional TAM: Maa TV sees 65% growth in viewership

MUMBAI: In the south general entertainment channel (GEC) space, the Malayalam GEC genre has seen a growing trend. The genre rose by nine per cent recording 1,829 GRPs, up from 1,682 GRPs that it had registered in week 29.


In the Malayalam GEC space during week 30 of TAM TV ratings, Asianet garnered a 13 per cent rise in its viewership registering 1,020 GRPs up from 901 GRPs. Surya captured the second position with a seven per cent rise in viewership with 272 GRPs up from 255 GRPs. Mazhavil Manorama slipped to third position from its second position last week with 268 GRPs, up from 257 GRPs. 


In the Tamil GEC category, Sun TV registered 1,202 GRPs up from 1,178 GRPs. Vijay TV at the second spot garnered 376 GRPs down from 395 GRPs, whereas Z Tamil at number three managed 129 GRPs. 


Maa TV has been on a growth path, witnessing a gain of 65 per cent in its viewership level in the Telugu GEC genre. The channel marked 599 GRPs, up from 363 GRPs. Z Telugu stood at number two with 565 GRPs, up from 555 GRPs, followed by Gemini, which scored 495 GRPs down from 551 GRPs. 


In the Kannada GEC genre, Udaya TV witnessed a fall of 15 per cent in viewership and scored 410 GRPs down from 482 GRPs. On the other hand, Colors Kannada at number two reported 403 GRPs, up from 402 GRPs. Suvarna stood at number three with 280 GRPs up from 256 GRPs.

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