Mumbai: The realm of regional entertainment has been making waves, attracting viewers from across borders and languages. Recognising this trend, Promax India recently hosted the third edition of the 'Promax India Regional Awards 2023' on 20 April. The event aimed to dive into the evolution of regional markets while also recognising the best in regional entertainment.
The event was virtually hosted by the charming and witty host of India’s first LGBTQIA radio show RJ Kabir of RED FM and was live-streamed on Promax India's official facebook page. The competition was fierce, with over 120 jurors judging 39 categories, and the winners were well-deserving.
Sony Pictures Networks India has emerged as the biggest winner of the night, taking home (Sony Sports Network with six gold and three silver, Sony Marathi with five gold and three silver and Sony LIV with four gold and three silver) followed by Shemaroo Entertainment with nine gold and three Silver, Disney Star with three gold and six silver, ZEE Entertainment Enterprises – ZEE Marathi with three Gold and six silvers and Viacom18 Media with two gold and six silver.
Commenting on the occasion, Promax Asia conference director Andy Chua said, "We are thrilled to see the growing popularity and development of regional entertainment in India. This year's entries represent the amazing talent in the industry in terms of quality and diversity. Promax India is honoured to be the platform that acknowledges and celebrates outstanding talent.”
The event was a celebration of the best in regional entertainment, and the winners showcased creativity and innovation in the industry. The event's popularity has skyrocketed in the three years since its inception, and the event has seen a massive increase in participants. Promax India looks forward to supporting and recognising talent in the regional entertainment industry in the future.
Promax India Regional Award winners now advance to compete at the national level, the Promax India Awards. The Promax India conference and awards show are set to take place in Mumbai on 24 and 25 August.
