Metros consume news more on Internet than TV: TeleWeb

MUMBAI: While Times Now remains the undisputed leader when it comes to Broadcast Audience Research Council (BARC) India ratings, the newly set up joint venture between TAM Media Research and IMRB International TeleWeb, which will provide both television and web analytics, gives NDTV 24x7 the upper hand.


NDTV’s combined reach of TV and web in six metros is just over 3047 (000s) of which 2240 (000s) come from web while TV brings in close to 950 (000s). The scenario with TV leader Times Now is a little different as the channel garners only 121 (000s) viewers through internet, compared to 1542 (000s) of TV, which takes the cumulative reach of the channel in six metros to 1652 (000s).


India Today Television, of which the most followed journalist on the Internet Rajdeep Sardesai is a part of, follows NDTV 24x7 in terms of reach through Internet in the top six metros. The channel attracts over 779 (000s) people through web while the TV reach is estimated to be 1682 (000s), which takes the cumulative reach to 2375 (000s).


CNN IBN’s internet reach as per TeleWeb is 168 (000s) whereas the TV reach is 981 (000s). The cumulative reach of the channel in six metros is 1136 (000s). The newest player in the top four English news category Kartikeya Sharma promoted NewsX’s cumulative reach in top six metros is estimated to be 900 (000s) where internet gets in a reach of 71 (000s) and TV earns a reach of 837 (000s).


The data shows significant growth of news consumption on web in the top six metros. The combined reach of the news genre stands at 6093 (000s), of which TV’s reach is 2645 (000s), while the Internet reach is 3448 (000s).

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