Updated: 7:32 PM
MUMBAI: In the week 29 of TAM TV ratings, there is finally a new entrant. Zeel’s new general entertainment channel (GEC), Zindagi, has entered the race garnering 28,700 GVTs, up from 27,013 GVTs. Most of its offerings have seen mixed reactions.
Zindagi Gulzar Hai reported 346 TVTs, down from 415 TVTs, Noorpur Ki Raani scored 197 TVTs, down from 282 TVTs, Kaash Main Teri stood at 262 TVTs, up from 252 TVTs and Kini Girhein Baki noticed 209 TVTs, up from 167 TVTs.
For the rest of the GECs, it has been an incredible week, with almost all witnessing a rise in the viewership. The main highlight, apart from Zindagi, is Life OK which once again rose up to the third position, toppling Colors. It garnered 361,347 GVTs, up from 324,996 GVTs while Colors dropped with 347,095 GVTs, up from 342,279 GVTs.
What worked wonders for Life OK? Almost all its properties saw an upward trend when it comes to ratings. The channel’s most famous property, Savdhaan India noted 2,806 TVTs, up from 2,530 TVTs, followed by Mahadev with 2,042 TVTs, up from 1,720 TVTs, Tumhari Pakhi registered 1,795 TVTs, up from 1,439 TVTs and Shapath garnered 2,490 TVTS, up from 2,119 TVTs.
As for Colors, though the channel observed a rise in the viewership, it couldn’t manage to hold on to its third position. Some of its shows performed better than the previous week, while some lost the plot. Thus, Sasural Simar Ka noted 4,670 TVTs, up from 4,366 TVTs and Balika Vadhu stood at 4,431 TVTs, up from 3,902 TVTs. Talking about its non-fiction properties, The Anupam Kher Show saw a drop in the ratings and recorded 2,360 TVTs, down from 2,591 TVTs, Comedy Nights with Kapil garnered 6,812 TVTs, down from 7,615 TVTs and Jhalak Dikhlaja witnessed 5,637 TVTs, up from 4,246 TVTs.
Coming back to the numero uno, Star Plus, it once again crossed the 700 million mark by registering 711,977 GVTs, up from 673,330 GVTs. The channel’s chart topper Diya Aur Baati Hum is reaching new heights week after week. It noticed 10,488 TVTs, up from 9,510 TVTs and so has Mahabharat which scored 9,413 TVTs, up from 7,066 TVTs. On the other hand, the channel’s third popular show Yeh Rishta Kya Kehlata Hai witnessed a drop and stood at 8,303 TVTs, down from 8,412 TVTs.
Zee TV enjoys its number two position with 436,478 GVTs, up from 424,522 GVTs. Jodha Akbar noticed 9,331 TVTs, up from 7,598 TVTs, Kumkum Bhagya recorded 6,586 TVTs, up from 6,261 TVTs, Doli Armano Ki observed 4,215 TVTs, up from 3,828 TVTs. The channel’s non-fiction property, India's Best Cine Stars Ki Khoj witnessed a fall in the viewership and noted 2,337 TVTs, down from 2,608 TVTs.
Sony Entertainment Television (SET)fell by a few points but retained its number five position with 270,480 GVTs, down from 279,384 GVTs. CID scored 3,688 TVTs, down from 4,394 TVTs. Maharana Veer Pratap saw a rise in the ratings and observed 3,498 TVTs, up from 3,056 TVTs. The new entrant Yudh garnered 1,199 TVTs, up from 977 TVTs.
Sab stood at number six with 267,631 GVTs, up from 248,304 GVTs. The channel’s chart topper Taarak Mehta Ka Ooltah Chashmah recorded 7,187 TVTs, up from 6,460 TVTs and Balveer also witnessed a hike in the viewership and stood at 2,223 TVTs, up from 1,924 TVTs.