MUMBAI: There is no looking back, believes Life OK general manager Ajit Thakur. In the week 26 of TAM TV ratings, the channel has hit a jackpot again. It overtook Colors and secured the third position by registering 358,113 GVTs, up from last week’s 332,990 GVTs.
So what worked for Life OK, this time? It is its fictional properties which saw a rise in the ratings. Thus, Gustakh Dil noted 2,184 TVTs, up from 1,829 TVTs, Adventures of Hatim recorded 2,116 TVTs, up from 1,825 TVTs. Savdhaan India registered 2,595 TVTs, up from 2,264 TVTs.
On the other hand, Colors at number four scored 351,407 GVTs, down from 351,470 GVTs. It has been a roller coaster ride for the channel’s fiction properties. Thus, Meri Ashiqui marked at 2,867 TVTs, up from 2,655 TVTs, Balika Vadhu gathered 4,379 TVTs, down from 4,473 TVTs and Rangrasiya noted 2,299 TVTs, up from 2,124 TVTs. Talking about the channel’s non-fiction properties, Comedy Nights with Kapil turns out to be a winner as it saw a slight rise in the viewership and scored 5,942 TVTs, up from 5,853 TVTs while Jhalak Dikhlaja witnessed a drop and noted 3,698 TVTs, down from 4,135 TVTs.
Despite a fall, Star Plus continues to be the chart leader as it scored 659,904 GVTs, down from 660,737 GVTs. Diya Aur Baati Hum continued to be the audience’s favourite show with 9,178 TVTs, up from 8,953 TVTs. The channel’s mythological series Mahabharat also observed a huge hike in the viewership as it scored 6,686 TVTs, up from 6,367 TVTs and Ye Hai Mohababtein garnered 6,007 TVTs, up from 5,712 TVTs.
Zee TV continues to hold on to its number two ranking with 423,066 GVTs, up from 400,337 GVTs. The channel’s chart topper Jodha Akbar seems to lose its eyeballs as it scored 7,254 TVTs, down from 7,664 TVTs. Meanwhile, Kumkum Bhagya scored 5,436 TVTs, up from 4,942 TVTs and Qubool Hai stood at 4,804 TVTs, up from 4,402 TVTs.
Sony Entertainment Television (SET) at number five recorded 348,733 GVTs, up from 297,528 GVTs. Maharana Veer Pratap witnessed a gain and scored 3,700 TVTs, up from 3,341 TVTs and Ek Nai Pehchan registered 1,408 TVTs, up from 1,336 TVTs.
Sab at number six garnered 279,874 GVTs, up from 279,412 GVTs. The channel’s chart topper Tarak Mehta scored 6,895 TVTs, down from 7,034 TVTs. Its latest offering Badi Door se Aaye Hai noted 2,634 TVTs, down from 2,659 TVTs.