Holi, elections rake in ratings for channels in week 11 of 2017

BENGALURU: Programmes during the Indian festival of colours and assembly elections results counting in five states of the country were television eyeball grabbers for a number of channels as per data released by Broadcast Audience Research Council of India (BARC) for week 11 of 2017 (Saturday, 11 March 2017 to Friday, 17 March 2017). The results of efforts to gain audience reaped fruit across genres – be it the Hindi speaking markets aka Hindi GECs’ and regional GEC’s, news channels in Hindi and English.

Here are some programmes, mainly from the Zeel stable of channels which aired those programmes that raked in ratings.

In the Hindi GEC space, BARC data for HSM 2+ years shows that a couple of programs from Zee Entertainment Enterprises Limited (Zeel) network channel &TV and one programme from Reliance Broadcast Network Limited (RBNL) Big Magic  gained huge eyeballs around the time of Holi.

On Sunday, 12 March during the 20:59 to 23:24 hours primetime band Delhi-based Farhan Sabir won the singing reality show The Voice India Season 2 and walked away with a cheque of Rs 25 lakh and a Maruti Suzuki Alto K10. The Competition show on &TV garnered 1,557 Impressions (000s).

Hokar mast malang, manaiye ‘Rishton ke Rang, &TV ke Sang’ – this special Holi show on &TV managed 2,649 Impressions (000s) on Tuesday 14 March 2017 between 20:58 and 22:32 hours.

Rang Barse on Big Magic had 524 Impressions (000s) on Sunday 12 March 2017 during the 20:00 to 21:30 hours primetime band.

In the regional space, another Zeel network channel – Zee Telugu’s Holi celebration programme garnered a massive 3,208 Impressions (000s) on Sunday between 14:00 and 18:02 hours.

In the Odisha market Zeel’s Odia channel Sarthak TV saw two of its programmes on two consecutive days have big ratings gains. ‘Sarthak Holi Maha Utsab’ on Sunday 12 March 2017 during the 18:29 to 21:49 hours time slot gathered 1,018 Impressions (000s). On the following day – 13 March 2017, the launch episode of its serial ‘Jiban Sathi’ had a massive 1,943 Impressions (000s) during the primetime slot of 19:59 to 20:30 hours slot.

Another Odia channel Tarang TV which aired the world premiere of Odia film Love Pain Kuch Bhi Karega had 889 Impressions (000s) during the run time of 14:00 – 17:11 hours on Sunday 12 March 2017. Another programme – Holi Utsav on the same channel had ratings of 498 Impressions (000s).

Performance of News Genre on five states assembly elections result day also saw gains. The Hindi News genre in the HSM market 15+ years saw 365,586 Impressions (000s) Sums as per BARC Data. On the same day, the English News genre Sec (A+B) Male 22+ years saw ratings of 1,944 Impressions (000s) Sums.

ABP News led the Hindi News Genre with 65,555 Impressions (000s) Sums followed by Aaj Tak with 56,955 Impressions (000s) Sums.

Times Now led the English News genre by far on Assembly Elections result day with 858.57 Impressions (000s) Sums, followed by CNN News18 with 469.77 Impressions (000s) Sums.

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