Guinness World Records TV signs deal in Italy

Guinness World Records TV signs deal in Italy

MUMBAI: Guinness World Records TV (GWR TV) has teamed with Italian production company Europroduzione for a special for Canale 5 that will air tonight 7 January 2006.
More than 20 candidates attempted to enter the Guinness World Records book, in front of a studio audience. The show is GWR’s first original programme produced in Italy. Guinness World Records: Primetime airs on GX T, Jetix’s youth pay-TV channel in Italy.
GWR's head of TV production, Malcolm Smith, said, "This is a strategic addition to our successful portfolio of original record-related formats that GWR has developed worldwide. Italy is the home to many awesome world records and this new show is the compelling showcase for the best that Italy has to offer."
In India it airs on AXN.