GECs retain positions in week 37 of TAM ratings

MUMBAI: In the week 37 of TAM TV ratings, the ranking order of Hindi general entertainment channels (GECs) remains undamaged.

Talking about the gainers, Colors which ranks number three turned out to be the highest gainer this week taking its tally to 416,675 GVTs, up from 399,182 GVTs. Reason: a significant rise in its fiction properties. Thus, Balika Vadhu noted 5,443 TVTs, up from 5,168 TVTs, Meri Ashiqui Tumse Hi recorded 3,949 TVTs, up from 2,940 TVTs and Madhubala tracked 4,722 TVTs, up from 4,526 TVTs.

At number five, Sab was the second highest gainer this week as it recorded 292,474 GVTs, up from 287,945 GVTs. It seems that the track of Taarak Mehta Ka Ooltah Chashmah is going in the right direction as it witnessed 7,278 TVTs, up from 6,143 TVTs. Chidiya Ghar also saw a growth in the viewership and noted 2,618 TVTs, up from 2,300 TVTs and Badi Door se Aaye Hai observed 2,669 TVTs, up from 2,414 TVTs.

At number one stood Star Plus which was the third highest gainer this week. It reported 594,923 GVTs, up from 591,045 GVTs. Diya Aur Baati Hum continues to remain the chart topper as it scored 7,730 TVTs, up from 6,951 TVTs, Pyar Ka Dard saw a hike in the ratings and garnered 5,505 TVTs, up from 4,724 TVTs and Yeh Rishta Kya Kehlata Hai observed 6,572 TVTs, up from 6,174 TVTs.

On the other hand, other GECs witnessed a drop in the viewership. Despite a drop, Zee TV continues to hold its number two position strongly. Most of its offerings have seen a drop in the ratings. Thus, its chart topper Kumkum Bhagya reported 8,439 TVTs, down from 8,573 TVTs, Jodha Akbar scored 7,898 TVTs, down from 8,131 TVTs and Qubool Hai garnered 5,805 TVTs, down from 6,087 TVTs. Its non-fiction property India's Best Cine Stars Ki Khoj seems to have lost audiences as it scored 1,454 TVTs, down from 1,569 TVTs.

Life OK which ranks number four in the ratings chart observed 313,012 GVTs, down from 326,081 GVTs. Despite a significant drop, the channel’s non-fiction property Dare to Dance turned out to be the best show for it. It noted 2,933 TVTs, down from 4,532 TVTs. Other fiction offerings which observed a drop in the ratings are Savdhan India with 2,309 TVTs, down from 2,465 TVTs and Shapath with 2,154 TVTs, down from 2,448 TVTs.

Last but not the least, Sony Entertainment Television (SET) at number six garnered 262,507 TVTs, down from 286,594 TVTs. Kaun Banega Crorepati (KBC), the chart topper of the channel observed 3,637 TVTs, down from 3,863 TVTs, CID witnessed 3,174 TVTs, down from 3,181 TVTs and Hum Hain Na stood at 1,665 TVTs, down from 3,181 TVTs.

Zindagi reported 30,016 GVTs, down from 34,888 GVTs. Ishq Gumshuda tracked 216 TVTs, down from 342 TVTs and Kini Girhain Baki Hai recorded 222 TVTs, down from 230 TVTs.

Sony Pal saw a huge growth in the viewership and garnered 21 million GVTs, up from 11 million GVTs. Almost all its offerings have seen a rise. Thus Sinhasan Battisi reported 366 TVTs, up from 190 TVTs, Ek Rishta Aisa Bhi noted 203 TVTs, up from 103 TVTs and Hamari Sister Didi got 184 TVTs, up from 74 TVTs.

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