Colors - the only gainer in TAM week 40

MUMBAI: In the week 40 of TAM TV ratings, it was time for celebrations yet again for Colors that retained its number two position. Moreover, it was the only gainer this week and registered 433,419 GVTs, up from 430,913 GVTs.

Amongst its fiction offering, Sasural Simar Ka witnessed a marginal rise and scored 5,874 TVTs, up from 5,783 TVTs and Shastri Sisters observed 2,011 TVTs, up from 1,773 TVTs.

Rest all general entertainment channels (GECs) observed a drop in the viewership. Despite a significant drop, Star Plus continues to lead the pack with 549,108 GVTs, down from 593,187 GVTs. The channel?s chart topper Diya Aur Baati Hum recorded 7,780 TVTs, down from 8,171 TVTs, Saathiya Saath ranks number two with 7,136 TVTs, up from 6,730 TVTs and at number three stood Ye Hai Mohabbatein tracked 6,454 TVTs, down from 6,687 TVTs.

At number three stood Zee TV with 401,002 GVTs, down from 427,091 GVTs. Its chart topper Jodha Akbar lost some eyeballs and recorded 7,217 TVTs, down from 7,817 TVTs, at number two - Kumkum Bhagya garnered 6,546 TVTs, down from 7,259 TVTs and Jamai Raja at number three scored 5,977 TVTs, down from 6,380 TVTs.

Life OK continues to enjoy its strong hold at number four in the ratings chart with 299,054 GVTs, down from 306,656 GVTs. The channel?s most famous crime properties Shapath scored 1,707 TVTs, down from 1,830 TVTs and Savdhan India stood at 1,879 TVTs, down from 2,130 TVTs. Its stint with dance seems to lose some eyeballs as Dare 2 Dance witnessed a significant fall in the ratings and registered 1,504 TVTs, down from 2,314 TVTs.

At number five stands Sab with 253,925 GVTs, down from 261,520 GVTs. Taarak Mehta continues to be the channel leader with 5,108 TVTs, down from 5,727 TVTs. For the rest, Chidiya Ghar observed 2,048 TVTs, down from 2,176 TVTs and Badi Door se Aaye Hai garnered 1,816 TVTs, down from 2,041 TVTs.

Sony Entertainment Television (SET) continues to be at the bottom of the chart with 234,031 GVTs, down from 247,478 GVTs. CID ? the crime property of the channel continues to be at the top of the chart with 2,860 TVTs, down from 3,376 TVTs and KBC ranks second with 2,545 TVTs, down from 2,847 TVTs.

Amongst the new channels in the GEC space, Sony Pal observed 22,904 GVTs, down from 25,851 GVTs and Zindagi reported 20,405 GVTs, down from 25,711 GVTs respectively.

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