Colors jumps back to number three

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By indiantelevision.com Team Posted on : 31 Jul 2014 01:50 pm

MUMBAI: In the week 30 of TAM TV ratings, Colors is back to its number three position by beating Life OK with a huge margin. It garnered 397,824 GVTs, up from 347,095 GVTs. On the other hand, Life OK slipped to number four and stood at 360,675 GVTs, down from 347,095 GVTs.
 
What worked remarkably well for Colors was that almost all its offerings witnessed a hike in the ratings. Thus, Balika Vadhu noted 5,309 TVTs, up from 4,431 TVTs, Madhubala scored 2,561 TVTs, up from 2,342 TVTs and Beintehaa garnered 2,352 TVTs, up from 2,172 TVTs. Talking about its non-fiction properties, Comedy Nights with Kapil emerges as a clear winner as it registered 7,199 TVTs, up from 6,812 TVTs, while the rest, The Anupam Kher Show and Jhalak Dikhlaja witnessed a drop as it rated 2,263 TVTs (2,360 TVTs) and 4,810 TVTs (5,637 TVTs) respectively.
 
For Life OK, most of its properties have witnessed a fall in the ratings. Thus, Shapath recorded 2,095 TVTs, down from 2,490 TVTs, Adventures of Hatim noticed 1,743 TVTs, down from 2,200 TVTs and Savdhan India observed 2,760 TVTs, down from 2,806 TVTs. Its new entrant Laut Aao Trisha saw a good start as it recorded 2,133 TVTs.
 
The leader in the general entertainment channel (GEC) space, Star Plus, continued its lead by registering 709,317 GVTs, down from 711,977 GVTs. The shows which witnessed a drop are - the channel’s chart topper Diya Aur Baati Hum which garnered 10,379 TVTs, down from 10,488 TVTs, Yeh Rishta Kya Kehlata Hai got 7,995 TVTs, down from 8,303 TVTs and Saath Nibhaana Saathiya registered 7,426 TVTs, down from 7,960 TVTs. The shows which have gained are Ye Hai Mohababtein which noticed 6,686 TVTs, up from 6,394 TVTs and Veera at 5,959 TVTs, up from 5,779 TVTs.
 
Zee TV enjoys steady second position as it witnessed a rise in the viewership. It garnered 438,914 GVTs, up from 436,478 GVTs. Thus, Kumkum Bhagya noted 7,405 TVTs, up from 6,586 TVTs, Do Dil Bandhe Ek Dori Se scored 5,095 TVTs, up from 4,821 TVTs and Aur pyar Ho Gaya observed 4,116 TVTs, up from 3,953 TVTs. The channel’s talent property India's Best Cine Stars Ki Khoj seems to grab eye balls week after week as it garnered 2,668 TVTs, up from 2,337 TVTs.
 
Sony Entertainment Television (SET) retained its fifth position with 288,358 GVTs, up from 270,480 GVTs. Thus, CID, the channel leader scored big this week and recorded 4,161 TVTs, up from 3,688 TVTs, Maharana Veer Pratap rated 3,497 TVTs, down from 3,498 TVTs and Ek Nai Pehchan observed 1,310 TVTs, up from 1,118 TVTs. The much hyped show – Yudh, failed to grab eyeballs as it saw a significant drop in the viewership and stood at 796 TVTs, down from 1,199 TVTs.
 
Last but not the least, Sab too saw a hike in the viewership and noted 275,380 GVTs, up from 267,631 GVTs. Taarak Mehta Ka Ooltah Chashmah continues to remain the chart leader as it scored 6,572 TVTs, down from 7,187 TVTs. Chidiya Ghar is the second highest rated show and maintained its stability with 2,783 TVTs.

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