Colors back to third position in TAM TV ratings

MUMBAI: In the week 24 of TAM TV ratings, the Hindi general entertainment channels (GECs) have come back to their original ranking.  While Life OK enjoyed the third position in the ratings chart for the past two weeks, the channel is now back to being number four. The channel witnessed a huge drop in the viewership and reported 319 million GVTs, down from 371 million GVTs.

The week has brought back reasons to cheer for Colors. It was a big win for the channel as it saw a huge hike in the ratings. It noted 365,827 GVTs, up from 349,916 GVTs. So what worked wonders for the channel? Its first-of-its-kind property, Mission Sapne which allows celebrities from different walks of life to leverage their fame for the benefit of the common man saw a rise in the ratings. It scored 2,836 TVTs, up from 1,458 TVTs. On the other hand, Comedy Nights with Kapil also witnessed a jump in the viewership with 5,582 TVTs, up from 4,353 TVTs.

Sab was another gainer for the week as it registered 286,993 GVTs, up from 261,401 GVTs at number six. Its fiction offerings have worked well for the channel. Thus, the channel’s chart topper Tarak Mehta scored 6,159 TVTs, up from 5,898 TVTs, Jeanie Aur Juju noticed 3,075 TVTs, up from 1,284 TVTs and Chidiya Ghar registered 2,448 TVTs, up from 2,180 TVTs.

Coming back to the numero uno Star Plus, the channel continues to top the ladder with 625,842 GVTs, down from 647,073 GVTs. The channel’s mythological series Mahabharat is adding new numbers every week as it scored 6,472 TVTs, up from 5,965 TVTs. Its chart topper Diya Aur Baati Hum witnessed a fall in the ratings as it scored 9,361 TVTs, down from 9,626 TVTs. The second highest rated show Ye Hai Mohababtein also saw a drop in the viewership as it scored 6,263 TVTs, down from 6,644 TVTs.

Despite a fall, Zee TV retains its number two position with 375,662 GVTs, down from 382,949 GVTs. Its historic property Jodha Akbar scored 7,736 TVTs, down from 7,864 TVTs. Kumkum Bhagya saw a rise in the ratings and registered 3,538 TVTs, up from 3,246 TVTs. The channel’s dance property DID Lil Masters 3 stood at 3,143 TVTs, down from 3,241 TVTs.

Life OK’s fiction properties saw a drop in the ratings. Gustakh Dil scored 2,019 TVTs, down from 2,543 TVTs, Tumhari Pakhi noted 2,515 TVTs, down from 2,594 TVTs. The channel’s non-fiction properties Shapath garnered 2,510 TVTs, down from 2,698 TVTs and Savdhan India scored 2,348 TVTs, down from 2,550 TVTs.

In the movie genre: Zee Cinema reported 206,409 GVTs, up from 197,218 GVTs; Movies OK scored 142,870 GVTs, up from 139,727 GVTs; &pictures garnered 97,216 GVTs, up from 88,669 GVTs; Zee Anmol earned 65,919 GVTs, down from 70,721 GVTs and Max registered a fall, as it recorded 242,263 GVTs, down from 308, 987 GVTs.

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