Television

Chrome week 38: English movies genre tops chart with 4.8 % OTS

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MUMBAI: The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros by registering an increase of 4.8 per cent. Movies Now was the leader with 49.6 per cent OTS in week 38.

Next up, the sports genre with 3.5 per cent gain across India took the second spot in the list of top gainers. DD Sports led the tally with 89.4 per cent OTS.

The English Entertainment’ genre in six metros too noted a growth of 3.2 per cent with Comedy Central emerging as the chart topper with 45.9 per cent OTS.

Last, but not the least, kids genre across India observed a 3.1 per cent rise with Cartoon Network in the number one slot with 80.8 per cent OTS.

Meanwhile, witnessing a drop of 3.0 per cent, the music genre across Hindi speaking market topped the loser category with 9XM TV scoring 90.5 per cent OTS.

On the other hand, with a drop of 0.8 per cent, business news genre in six metros was in the second spot with CNBC Awaaz turned out to be the most affected channel with 82.7 per cent OTS.

Infotainment across India dropped by 0.3 per cent. History TV 18 recorded 84.9 per cent. Religious genre in Hindi-speaking market is the last in the list and registered 0.2 per cent and Sanskar as the top channel with 97. 1 per cent OTS.

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