Chrome Week 25: Religious category sees max decline, infotainment leads growth chart

MUMBAI: Week 25 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media depicted a decline in Religious category in Hindi speaking marker (HSM). The category declined by 1.3 per cent.

On the other hand, English News channels and English Business News channels shared the second position in top OTS losers chart witnessing 0.4 per cent decline in the eight metros. The other decline was registered by the Kids category, as it dropped 0.3 per cent all over India.

Meanwhile infotainment category emerged as the top gainer in week 25 with 1.2 per cent all over India. Sports category followed infotainment with 0.4 per cent growth all over India followed by Hindi GEC with 0.1 per cent in HSM. English movies category also registered 0.1 per cent growth in the eight metros.

In terms of OTS in GEC category Zee TV led the tally with 96.2 per cent in HSM followed by Colors (96 per cent), DD National (95.5 per cent) and Star Plus (95.1 per cent) in the same market.

Times Now leads the OTS in the eight metros with 78.6 in the English News category, while the business news category is led by CNBC Awaz with 80.3 per cent in same geography.

DD Sports with 74.6 per cent availability in all India market emerged as the leader in sports category as per data collated by Chrome Data, Analytics and Media. DD Sports is followed by Ten Sports with 67.6 per cent.

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