Chrome Data: week 36 sees a minor rise

MUMBAI: The week 36 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw unnoticeable jump in various genres.

Infotainment channels across India saw 0.5 per cent rise with Discovery Channel topping the genre with 86.6 per cent OTS.

English News channels with 0.3 per cent and English movies with 0.2 per cent rose in the eight metros. Times Now with 85.6 per cent OTS and Pix with 74.5 per cent OTS topped their respective categories.

All India, Kids genre jumped 0.1 per cent with Cartoon Network ruling the roost with 79.6 per cent OTS.

Meanwhile, Hindi movies in the Hindi speaking market (HSM) dropped 1.8 per cent. Max with 97.1 per cent OTS topped the chart.

Business News with 1.3 per cent and English Entertainment with 1.2 per cent saw downward trend in the eight metros. CNBC Awaaz with 74.6 per cent OTS and Star World 66.8 per cent OTS topped their respective genres.

In the HSM, music genre too saw a loss of 0.7 per cent. However, Mix with 87.9 per cent OTS topped the chart.

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