MUMBAI: After seeing a peak in opportunity to see (OTS) of various genres collated by Chrome Data Analytics & Media, week 29 didn’t see much rise.
Only two genres namely music and religious channels in the Hindi speaking markets (HSM) saw a jump of 0.4 per cent and 0.2 per cent, respectively.
Sony Mix continued ruling the charts in the genre with 87.9 per cent OTS. Similarly, Aastha channel with 95.9 per cent OTS topped the genre.
The week saw steep drops with English Entertainment channels in the eight metros with 4.3 per cent drop in the genre. AXN with 70.4 per cent OTS maintained its rein in the category.
Business News in the eight metros followed with 3.5 per cent drop. However, Zee Business remained on top with 76.8 per cent OTS.
English Movies with 2.6 per cent and English News with 2.3 per cent too saw a drop in the eight metros. Movies Now with 72.9 per cent OTS and Times Now with 85.2 per cent OTS topped their respective genres.