Television

Chrome Data: Only one genre gains in week 23

MUMBAI: Only one genre saw the upward trend in the opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week 23.

 

The gainer for the week was the English News channel in the eight metros which saw a slight jump of 0.2 per cent. In the category, Times Now continued its reign with 88.5 per cent OTS.

 

While English Entertainment channels in the eight metros fell 1.9 per cent. AXN with 72.2 per cent OTS topped the genre. Similarly, Business News channels in the eight metros too dropped by 1.5 per cent. Zee Business with 79.9 per cent OTS was the top gainer.

 

Other genres which saw the downward trend were Infotainment channel across the nation with 1.3 per cent and Hindi News in the Hindi speaking market (HSM) with 1 per cent.

 

National Geographic Channel with 86.4 per cent OTS and ABP News with 94.5 per cent OTS topped their respective genres.

 

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