MUMBAI: In week 16 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media, Music genre in the Hindi speaking market (HSM) was the chart topper.
The genre gained 0.7 per cent with Sony Mix ruling the charts with 88.3 per cent OTS.
The genre was closely followed with Hindi news channels with 0.6 per cent gain. ABP News continued to be on the top in the genre with 94.1 per cent OTS.
Hindi movies weren’t far behind with 0.5 per cent gain. Star Gold in the HSM garnered 95.6 per cent OTS.
English entertainment channels in the eight metros saw the gain of 0.5 per cent too. AXN continued to be on top with 70.7 per cent OTS.
As for the bottom four, Sports genre across India saw the maximum drop of 1 per cent. Ten Sports with 76.3 per cent OTS topped the genre.
Infotainment channels across the country dropped 0.5 per cent with Discovery channel gaining the most with 85.7 per cent OTS.
English movies and Business news in the eight metros dropped 0.3 and 0.2 per cent, respectively. Pix with 75 per cent and Zee Business with 80.4 per cent OTS topped their respective genres.