Chrome data: Business channels gain in week 12

MUMBAI: In the week 12, business news channels in the eight metros gained 2 per cent opportunity to see (OTS) as per the data collated by Chrome Data Analytics & Media.

Zee Business had the highest OTS in the genre with 85.5 per cent.

The genre was closely followed by the Hindi news channels in the Hindi speaking market (HSM) with a rise of 1.7 per cent. ABP News saw 93.4 per cent OTS in the category.

All across India, Sports channels grew by 1.5 per cent with Star Sports 1 gaining the most with 75.3 per cent OTS.

Hindi movies in the HSM rose 5 per cent. Max gained with 94.8 per cent OTS.

 As for the bottom four genres, English entertainment channels in the eight metros saw a drop of 1.2 per cent. Star World dislodged AXN with 69.7 per cent OTS.

Music genre followed close behind with 1.1 per cent drop in the HSM. Mix continued to rule the charts with 86 per cent OTS.

English movies in the eight metros dropped 0.4 per cent with Movies Now being the highest gainer with 75.3 per cent OTS.

At the bottom was the infotainment genre in all India with 0.1 per cent drop. Discovery topped the list with 89.1 per cent OTS.

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