BARC week 49: CNBC TV 18 is No. 1 in English Business News genre

MUMBAI: ’Twas the week of new leaders! In the English Business News genre, CNBC TV 18 toppled the numero uno channel ET Now to become the No 1 channel in week 49 according to Broadcast Audience Research Council (BARC) All India (U+R) (Excluding Tamil Nadu/Puducherry) : NCCS AB : Males 22+ Individuals.


On the other hand, English News channel Times Now saw downfall in ratings but continued to rule the genre.


In the Hindi news segment, Aaj Tak continues to lead the genre, while CNBC Awaaz maintained its leadership position in the Hindi Business News section in week 49.


English News


Times Now saw a drop in ratings but secured its leadership position with 322 (000Sums) as against 471 (000Sums) in week 48 followed by NDTV 24X7 in the second spot with 237 (000Sums), which was number three last week. On the other hand, India Today Television climbed up at number three with 219 (000Sums). 


CNN-IBN dropped to number four with 201 (000Sums), while News 9 with 159 (000Sums) bagged the fifth spot.


English Business News


CNBC TV18 replaced the leader in Business News genre ET Now and grabbed first position with 205 (000Sums). ET Now was in second position with 172 (000Sums), whereas NDTV Profit and NDTV Prime were in the third slot with 70 (000Sums). Bloomberg TV stood at number four with 10 (000Sums). Pertinent to note here is that these numbers are excluding data from the Tamil Nadu and Puducherry markets.


Hindi News


In week 49, Aaj Tak witnessed a fall in ratings but grabbed leadership position with 73666 (000Sums) against 81828 (000Sums) in week 48. India TV bagged second position with 58748 (000Sums) followed by ABP News in the third place with 55667 (000Sums) and News Nation in the fourth slot with 48768 (000Sums). Zee News stood at number five with 46571 (000Sums).


Hindi Business News 


CNBC Awaaz continued as the leader in the genre and was firmly perched in the first position with 1110 (000Sums) followed by Zee Business in the second spot with 876 (000Sums).

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