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BARC week 29: India VS Zimbabwe T20 top viewed in sports; Star Plus leads GECs

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MUMBAI: The India VS Zimbabwe second T20, in which the former was defeated, emerged as the top viewed sports programme with 1640 Rat (000s) in week 29 ratings of BARC India. Various special WWE programming grabbed the other four spots in the list of top 5 sports programs.

Ten Sports continued its run as the number one sports channel with 57786 Rat (000s) courtesy WWE, followed by Ten Cricket with 26515 Rat (000s). Star Sports 2 booked the third slot with 14521 Rat (000s).

In the Hindi general entertainment channels (GEC) genre, Star Plus continued its undisputed run as the table topper with 403820 Rat (000s Sum). The leader was followed by Colors with 383400 Rat (000s Sum) while the third spot was occupied by 262216 Rat (000s Sum). Life OK was above Sab at the fourth slot with 237718 Rat (000s Sum), while the latter managed to secure 199225 Rat (000s Sum) in week 29.

Saath Nibhaana Saathiya emerged as the top program with 6350 Rat (000s) while Kumkum Bhagya with 5537 Rat (000s) bagged the second position. Ye Hai Mohabbatein stood at the third spot with 5314 Rat (000s).

Times Now comfortably sat in the number one spot in the English News category with 568 Rat (000s Sum), followed by News X with 255 Rat (000s Sum). India Today Television secured the third slot with 215 Rat (000s Sum).

BARC, in a service bulletin, notified, “As a JIB, the endeavour at BARC India has been to deliver audience estimates with precision and reliability while also adhering to global research standards including statistical samples, measurement technology, collection, processing and reporting. This bulletin addresses processing changes that are going to be effective from Week 29, 2015 forward with a retrospective effect for the period of week 21–28, 2015.”

 The changes will improve BARC India Service in the following areas: 

·         Increases accuracy, precision and reliability 

·         Prepares service for start of rural reporting 

·         Provides historical base for currency service 

There are two major changes effective from this period: 

Change #1: Weekly to Daily Weighting  

·         Weekly weighting was an interim process used while the panel was stabilizing.

·         Daily weighting is the global standard for TV audience measurement including USA, UK, France, Australia and other countries across Americas, Europe and Asia-Pacific.  

·         The audience estimates reported for each day of the week reflect the viewing of all sample homes from which viewing data are collected. 

Change #2: Updation of Planview Module

·         New configuration in Planview allows users to plan on Adbreaks and/or programs. It also allows users to plan with Behavioral Targets. Segregation of Markets and Target is in development. This will be applicable across all modules & Planview and shall be released by Week 31. 

·         The new software version will also show Individual and Household Target separately. 

·         In BMW software, minimum reporting rules will be applied daily 

“We are also working on other market feedback on the software that shall be released in due course,” BARC informed.

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