BARC Week 20: Sony channels dominate sports airwaves courtesy IPL

MUMBAI: The week 20 of Broadcast Audience Research Council (BARC) ratings saw Multi Screen Media (MSM) emerging as the clear dominant in the sports category courtesy the Indian Premier League (IPL).


Sony Max and Sony Six, official broadcasters of the IPL were placed on the first and second slot with 180940, down from 187924 (000’s sum) and 53362, up from 52731 (000’s sum) respectively. Ten Sports stood at the third position with 22089, up from 15954 (000’s sum).


On the other hand, week 20 saw no change in the pecking order of the Hindi general entertainment channels (GECs). Star Plus continued to dominate the satellite waves with 171144, up from 163554 (000’s sum).


Colors sat comfortably at the number two position with 132637, down from 144899 (000’s sum). Life OK stood at number three with 113817, down from 121931 (000’s sum).


Zee TV took the fourth spot with 97905, down from 99794 (000’s sum). Last but not the least, Sab with 79098, up from 73738 (000’s sum) was the only channel from MSM to feature in the top five channels in GEC category.


Amongst the top three shows, Star Plus’s Saath Nibhaana Saathiya ruled the charts with 2710, up from 2442 (000’s sum). Colors’ Sasural Simar Ka was second with 1726, down from 1818 (000’s sum) followed by Chakravartin Ashoka Samrat with 1523 (000’s sum).


In the news broadcasting space, Aaj Tak continued its numero uno position with 13121, down from 14155 (000’s sum). While the last week saw close battle for the second spot between ABP News and India TV with the former securing the second spot, week 20 had a different story to say.


India TV secured the second position with 11439, down from 12589 (000’s sum), whereas ABP News at number three scored 10616, down from 12981 (000’s sum).


Times Now continued its dominance in the English News broadcasting space with 373, down from 378 (000’s sum) followed by NDTV 24/7 at 211, down from 236 (000’s sum). Headlines Today was placed third at 191, down from 236 (000’s sum).


Viacom’s Nick led the kids’ genre with 74551, up from 70516 (000’s sum) closely followed by Turner International’s Pogo with 69247, up from 67397 (000’s sum). Disney with 53301, up from 52086 (000’s sum) was placed at the third place.

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