BARC rural roll out sees Zee Anmol, Star Ustav in top 5 Hindi GECs

MUMBAI: The Broadcast Audience Research Council (BARC) India released the much awaited all India data, which includes rural India, a first in the country. With the introduction of rural data, Zee Network’s free to air (FTA) channel Zee Anmol and Star India’s Star Utsav have managed to find their place in top five Hindi general entertainment channels (GECs) in week 41.


DD National registered an Average Time Spent (ATS) of 53 mins and 39 secs, which is the highest among Hindi GECs. 


In the Hindi GEC space, Star Plus maintains its leadership and grabbed the first position with 804214 (000Sums) followed by Colors in second slot with 708747 (000Sums) in week 41.


Zee Network’s FTA channel Zee Anmol jumped to number three with 609189 (000Sums), while Zee TV managed to hold the fourth position with 588017 (000Sums). In fifth spot was Star Utsav with 500809 (000Sums).


Life OK with with 459427 (000Sums) and DD National with 381659 (000Sums) grabbed the sixth and seventh positions respectively. Sony Entertainment Television with 371261 (000Sums), Sab with 280409 (000Sums) and Rishtey with 270072 (000Sums) garnered the eighth, ninth and tenth slot respectively.


Highlights of BARC India Week 41 (10-16 October) ratings: 

· Star Plus maintains its leadership with 804214 Rat (000s) followed by Colors at 708747 Rat (000s).

·  Zee Anmol jumps to number three with 609189 Rat (000s).

·  DD National registered an Average Time Spent (ATS) of 53 Min 39 Sec highest among Hindi GECs. 

·  Rishtey is amongst top 10 Hindi GECs with 270072 Rat (000s).  

·  In the news genre, Times Now maintains its leadership with 560 Rat (000s) followed by CNN IBN at 233 Rat (000s).

·  Sports sees major spike in ratings. Star Sports 1 holds number 1 position with 162592 Rat (000s) on the back of Paytm ODI Trophy 2015- India vs South Africa.

·  Star Gold becomes No 1 Hindi Movie channel with 486374 Rat (000s) with the premier of Bajrangi Bhaijaan.

·  Aaj Tak is number one in Hindi News genre with 72067 Rat (000s).

·  Sun TV with 1092231 Rat (000s) topped the Tamil GEC genre. It also becomes the No 1 channel on All India basis ahead of Star Plus and Colors.

·  ETV Telugu maintains No 1 position in Telugu GEC market with 424252 Rat (000s). 

·  Colors Kannada maintains its ranking order in the Kannada GEC space with 211268 Rat (000s).

·  Zee Marathi with 116598 Rat (000s) leads the Marathi GEC genre.

·  In the Malayalam GEC genre, Asianet topped the chart with 413385 Rat (000s).

·  Star Jalsha tops Bengali GEC space with 241463 Rat (000s).

·  Discovery Channel stays ahead of competition with 6433 Rat (000s).

·  Kids genre sees spike in ratings, Nick is the number one kids channel with 97227 Rat (000s).

·  MTV is the No 1 Youth channel with 14219 Rat (000s).

·  ET Now tops the English Business news genre with 484 Rat (000s).

·  Movies Now maintains its leadership in English Movies genre with 3200 Rat (000s) followed by Sony Pix at 1893 Rat (000s). 

·  Zee Café maintains its leadership in English Entertainment genre with 103 Rat (000s). 


“I am delighted to present to the Broadcast and Advertising industry the All India Ratings. We have been able to give to the country a view of ‘What India Watches’ as promised,” said BARC India CEO Partho Dasgupta.

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