BARC rural roll out sees Zee Anmol, Star Ustav in top 5 Hindi GECs
MUMBAI: The Broadcast Audience Research Council (BARC) India released the much awaited all India data, which includes rural India, a first in the country. With the introduction of rural data, Zee Network’s free to air (FTA) channel Zee Anmol and Star India’s Star Utsav have managed to find their place in top five Hindi general entertainment channels (GECs) in week 41.

DD National registered an Average Time Spent (ATS) of 53 mins and 39 secs, which is the highest among Hindi GECs. 

In the Hindi GEC space, Star Plus maintains its leadership and grabbed the first position with 804214 (000Sums) followed by Colors in second slot with 708747 (000Sums) in week 41.

Zee Network’s FTA channel Zee Anmol jumped to number three with 609189 (000Sums), while Zee TV managed to hold the fourth position with 588017 (000Sums). In fifth spot was Star Utsav with 500809 (000Sums).

Life OK with with 459427 (000Sums) and DD National with 381659 (000Sums) grabbed the sixth and seventh positions respectively. Sony Entertainment Television with 371261 (000Sums), Sab with 280409 (000Sums) and Rishtey with 270072 (000Sums) garnered the eighth, ninth and tenth slot respectively.

Highlights of BARC India Week 41 (10-16 October) ratings: 

· Star Plus maintains its leadership with 804214 Rat (000s) followed by Colors at 708747 Rat (000s).

·  Zee Anmol jumps to number three with 609189 Rat (000s).

·  DD National registered an Average Time Spent (ATS) of 53 Min 39 Sec highest among Hindi GECs. 

·  Rishtey is amongst top 10 Hindi GECs with 270072 Rat (000s).  

·  In the news genre, Times Now maintains its leadership with 560 Rat (000s) followed by CNN IBN at 233 Rat (000s).

·  Sports sees major spike in ratings. Star Sports 1 holds number 1 position with 162592 Rat (000s) on the back of Paytm ODI Trophy 2015- India vs South Africa.

·  Star Gold becomes No 1 Hindi Movie channel with 486374 Rat (000s) with the premier of Bajrangi Bhaijaan.

·  Aaj Tak is number one in Hindi News genre with 72067 Rat (000s).

·  Sun TV with 1092231 Rat (000s) topped the Tamil GEC genre. It also becomes the No 1 channel on All India basis ahead of Star Plus and Colors.

·  ETV Telugu maintains No 1 position in Telugu GEC market with 424252 Rat (000s). 

·  Colors Kannada maintains its ranking order in the Kannada GEC space with 211268 Rat (000s).

·  Zee Marathi with 116598 Rat (000s) leads the Marathi GEC genre.

·  In the Malayalam GEC genre, Asianet topped the chart with 413385 Rat (000s).

·  Star Jalsha tops Bengali GEC space with 241463 Rat (000s).

·  Discovery Channel stays ahead of competition with 6433 Rat (000s).

·  Kids genre sees spike in ratings, Nick is the number one kids channel with 97227 Rat (000s).

·  MTV is the No 1 Youth channel with 14219 Rat (000s).

·  ET Now tops the English Business news genre with 484 Rat (000s).

·  Movies Now maintains its leadership in English Movies genre with 3200 Rat (000s) followed by Sony Pix at 1893 Rat (000s). 

·  Zee Café maintains its leadership in English Entertainment genre with 103 Rat (000s). 

“I am delighted to present to the Broadcast and Advertising industry the All India Ratings. We have been able to give to the country a view of ‘What India Watches’ as promised,” said BARC India CEO Partho Dasgupta.

Latest Reads
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories