All GECs witness fall in viewership

MUMBAI: It was a dull week for all the Hindi general entertainment channels (GECs) as all witnessed a drop in the viewership. There are no gainers in the week 31 of TAM TV ratings.


The leader in the GEC space Star Plus lost its 700 million mark and stood at 676,578 GVTs, down from 709,317 GVTs. Almost all its offerings has seen a fall in the ratings. Thus, the channel’s chart leader Diya Aur Baati Hum scored 9,311 TVTs, down from 10,379 TVTs, Yeh Rishta Kya Kehlata Hai noted 6,958 TVTs, down from 7,995 TVTs and Mahabharat recorded 9,139 TVTs, down from 9,312 TVTs.


With not much loss, Zee TV reported 438,207 GVTs, down from 438,914 GVTs. Thus, the channel leader Jodha Akbar recorded 8,580 TVTs, up from 8,571 TVTs, Kumkum Bhagya reported 7,467 TVTs, up from 7,405 TVTs and Qubool Hai lost some eyeballs and scored 5,550 TVTs, down from 6,277 TVTs. The channel’s talent property India's Best Cine Stars Ki Khoj also seems to have lost eye balls as it garnered 1,858 TVTs, down from 2,668 TVTs.


At number three stood Colors which noted 375,025 GVTs, down from 397,824 GVTs. Most of its famous offerings have seen a drop in viewership. Thus, Sasural Simar Ka noted 5,153 TVTs, down from 5,306 TVTs, Balika Vadhu got 4,713 TVTs, down from 5,309 TVTs. Talking about its non-fiction series, Comedy Nights with Kapil also observed a fall in the ratings and stood at 6,787 TVTs, down from 7,199 TVTs and The Anupam Kher Show reported 1,575 TVTs, down from 2,263 TVTs.


At number four, Life OK witnessed a drop in the viewership by huge margin. It tracked 311,423 GVTs, down from 360,675 GVTs. Thus, Shapath recorded 2,087 TVTs, down from 2,095 TVTs, Savdhan India reported 2,676 TVTs, down from 2,760 TVTs, Gustakh Dil generated 2,033 TVTs, down from 2,069 TVTs and the latest entrant Laut Aao Trisha stood at 1,744 TVTs, down from 2,133 TVTs.


Sony Entertainment Television (SET) retained its fifth position with 275,107 GVTs, down from 288,358 GVTs. Thus, CID, the channel leader scored 3,886 TVTs, down from 4,161 TVTs and Maharana Veer Pratap rated 3,054 TVTs, down from 3,497 TVTs. The much hyped show – Yudh, failed to grab eyeballs as it saw a significant drop in the viewership and stood at 737 TVTs, down from 796 TVTs.


Last but not the least, Sab noted 265,377 GVTs, down from 275,380 GVTs. Taarak Mehta Ka Ooltah Chashmah continues to remain the chart leader as it scored 5,343 TVTs, down from 6,572 TVTs and Chidiya Ghar is the second highest rated show and maintained 2,335 TVTs, down from 2,783 TVTs.

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