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ABP Ananda biggest gainer in Bengali news space: TAM TV Ratings

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KOLKATA: The Bengali news space is led by ABP Ananda. The News channel, according to the week 21 and 22 of TAM TV Ratings, has garnered 3,077 GVTs as compared to the 2,375 GVTs recorded by 24 Ghanta which stood second in the ratings chart in week 22. In week 21, ABP Ananda had received 2,934 GVTs as compared to the 2,234 GVTs achieved by 24 Ghanta.

According to a senior media analyst Pulakesh Ghosh, the two channels gain the most, considering they belong to networks having national presence. “The two channels, because of the national backup of news can break more news and have more content to air.  They can even telecast national events live,” he said.

Said another senior media analyst, “The two channels know the pulse of the audience. They know exactly what the audience wants to know and hear about. They have a long experience in reporting in Bengal.”

Focus Bangla piped Kolkata TV by reporting 842 GVTs in week 21 and 30.48 GVTs in week 22. Kolkata TV, on the other hand garnered 208 GVTs in week 21 and 140 GVTs in week 22.

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