Viewership

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BARC India joins global alliance to chart future course of video audience measurement

BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have teamed up to form the Global Alliance for the Measurement of Media Audiences (GAMMA) to chart the future course of video audience measurement.

Television TV Channels Viewership
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Around 400 advertisers ditch TV as an advertising medium in Q1 2019: TAM report

While the whole marketing industry has been showing certainty over the improving relevance of television as an advertising medium and several reports indicating a steady year-on-year growth for it, a latest TAM report reveals some worrying sign for the medium, denoting a significant dip in the...

Television TV Channels Viewership
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HUL top advertiser, Lizol top brand in BARC week 18 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 27 April 2019 and 03 May 2019.

Television TV Channels Viewership
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Pecking order almost unchanged in Hindi and English news

This is election season, more precisely national election season in the largest democracy in the world – India has the largest adult franchise base among democracies in the world. And yet, news ratings, which are event driven, haven’t yet really perked if one were to go by Broadcast Audience...

Television TV Channels Viewership
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No changes in Bengali, Bhojpuri, Kannada, Tamil segment in BARC data week 18

No changes were observed in the Bengali, Bhojpuri, Kannada and Tamil segments in BARC data week 18. In the Malayalam market, Flowers TV and Mazhavil Manorama interchanged their second and third positions respectively.

Television TV Channels Viewership

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