Television

DD relaxes norms for prime time slot bidders as incentive

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/01/DOORDARSHAN-800X80_0.jpg?itok=7TSVvAvW

NEW DELHI: In a third attempt to attract producers to bid for prime time slots, Doordarshan has announced a series of concessions once the programmers come on board, including lowering  base price for a 30-minute slot to Rs. 150,000.

DD sources told indiantelevision.com that the only eligibility criterion that has been relaxed is that the basic price for auction has come down to Rs 150,000 (Rs 1.5 lakh) for a 30-minute slot. It was Rs 250,000 when the auction was announced in June this year, and was then decreased to Rs 200,000 when the new date was set for the second auction in early September 2016.

The details of the criteria for bidders likely to be made public sometime later today and the prospective bidders can apply by 22 November 2016. Most of the other eligibility norms remain the same as earlier in the New Content Acquisition Scheme that has been approved by Prasar Bharati Board.

Producers/production houses that have produced at least 200 hours of general entertainment programming, including feature film productions in any Indian language in the last three years, and have a turnover of minimum Rs. 30 million per annum in the field of TV and film production in the last three financial years are eligible to apply.

Applicants for weekend slots in the genres of reality, game and quiz are required to have produced 100 hours of such content in the last three years. However, DD sources told indiantelevision.com that certain changes had been made for successful bidders to promote their programmes.

Successful bidders will now also be allowed to approach and obtain advertisements from public service undertaking for their programmes on Doordarshan, which was not permitted earlier. Doordarshan has also laid down a compulsory number of promotional commercials, which will be free, on various channels of Doordarshan network.  

In addition, successful bidders will be allowed to ‘bank’ their free commercial time. That is, in case a successful bidder has not exhausted the number of promotional commercials (totalling 240 seconds) permitted before the telecast of a particular programme, the balance can be used as and when the programme picks up in popularity.

The exit option has also been relaxed: in case a producer decides to opt out of the scheme, he will need to give only 45 days notice instead of three months. The lock-in period for this has also been reduced from one year to six months.

ALSO READ:

Suresh Panda may be Prasar Bharati interim CEO; liberal DD auction criteria recommended

E-auction for DD National Prime Time slots set for next month

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Yeh.jpg?itok=yGyzlMgb
Yeh Mohalla hai Navrangi Re!

Most of the times, we don’t #GiveAShit about shit. But starting February 2, 2019, we won’t be able to ignore it any more, as a one-of-a-kind drama series is coming to our living rooms to make us laugh, cry, wonder, question and fall in love. In an industry first, Viacom18 has partnered with the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Sony.jpg?itok=046xvSJa
Sony SAB kick-starts 2019 on a happy note with two new limited format series

Adding a touch of happiness and laughter to the weekends, Sony SAB, is set to launch two new series – Band Baja Bandh Darwaza and My Name Ijj Lakhan. Exploring unconventional storylines and newer genres, both shows are limited format series that will add dollops of light-hearted entertainment to...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/shilpashetty_1.jpg?itok=P6rUeNNJ
Shilpa Shetty joins Network18 as national revenue head - display - business news cluster

Network18 has appointed Shilpa Shetty as national revenue head - display - business news cluster. Shetty brings with her 18 years of rich experience as a sales professional with a demonstrated history of working in the broadcast media industry.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/FIH.jpg?itok=HY3s2VN3
FIH, DAZN renew deal for 2019-22

The International Hockey Federation (FIH) has renewed its media rights agreement with DAZN for a period of four years (2019-2022) in Austria, Germany and Switzerland, according to Insidesport. FIH and DAZN first entered into a media rights agreement back in 2017. DAZN is a subscription video...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/vast.jpg?itok=vyeW8sEl
Sudhanshu Vats on Rishtey's content strategy, challenges and Viacom18's latest show

The sweet spot. That’s what Viacom18’s Hindi mass entertainment channel Rishtey appears to have struck with its latest offering Navrangi Re! The newest act of the media and entertainment conglomerate sees it join forces with the Bill & Melinda Gates Foundation, and BBC Media Action to create a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/hungama.jpg?itok=h0eusU2k
Hungama Music starts original audio programming in Tamil ‘Endrendrum Punnagai’

Hungama Music has announced its foray into original audio programming from 22 January. Starting with Endrendrum Punnagai, a Tamil audio original, Hungama Music will soon launch additional shows in other key Indian languages including Hindi, Telugu, Punjabi, Bengali and Marathi, among others.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/mnx.jpg?itok=goDtYfPe
Times Network salutes the spirit of heroism with its Republic Day movie line-up

Times Network, India’s leading television broadcasting network, celebrates the 70th Republic Day of India by taking its viewers on a remarkable journey of valiance on its channels MOVIES NOW and MNX.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/air-force.jpg?itok=5F3BNmWJ
National Geographic to celebrate the spirit of the Indian Air Force on India’s 70th Republic Day with ‘Extreme Flight: Indian Air Force’

National Geographic is marking the 70th Republic Day celebrations by paying tribute to the selfless heroes of the Indian Air Force.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/sun.jpg?itok=16iUFfMP
Sun Bangla to rise on 3 February

In 2018, it was reported that the Southern broadcast behemoth, Kalanithi Maran-owned Sun TV Network intended to travel to new regions of the country - Marathi and Bengali.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories