DD Kisan set for launch on Baisakhi

NEW DELHI: The launch of the 24-hour channel devoted to farmers and rural India - DD Kisan - has been pushed back by three months to Baisakhi Day on 14 April as Doordarshan has still to complete all the formalities relating to staff and programme. 


The channel was earlier slated to launch on Makar Sankranti on 14 January but Information and Broadcasting Minister Arun Jaitley has now been assured that all arrangements would be completed by mid-April. 


As per information available with, the assurance was given in Jaitley’s customary morning meeting with senior officials of his Ministry as well as Prasar Bharati. 


Jaitley sought full details of the work done on the channel, for which he had set aside Rs 100 crore in the Budget in his capacity as Finance Minister. However, the budget for I&B Ministry shows an allocation of Rs 90 crore for the same in the year 2014-15.


DD sources told that the Minister had been assured that all preparations would be completed by mid-April. It was also stated that 14 April is a very important day for farmers as it marks the start of the sowing season.


Apart from Jaitley and Miniser of State Rajyavardhan Singh Rathore, I&B secretary Bimal Julka, Prasar Bharati CEO Jawhar Sircar and senior DD officials were present in the meeting held earlier this week. 


Noting that the proposed Doordarshan Kisan is a dedicated channel for the farmers to give them information targeted to address the wholesome edutainment needs of a farmer to adopt and adapt to modern scenario, the national broadcaster had in early December invited proposals for programmes under the Self Financing Commissioned (SFC) Scheme. 


DD sources said that the content expected for DD Kisan will primarily address the developmental needs of the farmer addressing ‘Core Agriculture’, ‘Critical Support’ and ‘Essential Ancillary’ areas, keeping in mind the varied Agro-Economic Zones, Climatic Areas, Different Crops and the need to address the target audience spread across various states but will have to be entertaining and engaging. 


The content on DD Kisan will be in Hindi with regional dubbing. 


The genres for which it invited proposals were: Documentaries/Features (Field Based); Magazines/Docu Dramas (Field Based); Cookery Shows/Biographies; Daily Soap/Fiction Serials/Family Serials/Thrillers; film song based programmes; Reality Shows/Game Shows; and Mandi Bhav/Bazar Bhav/Agro Based Bulletins.


In addition, DD Kisan will have a new segment for iconic characters plus content packaging where animation characters will convey the agricultural themes and desired messaging. It is expected that the participants under this category will also provide layouts of the channel’s packaging. 


The channel will also have a segment for edited feature films where the entire film is expected to be capsuled with anchor based presentation for 60 minutes. 


In the Bazar Bhav/ Mandi Bhav segments, updates from the mandis including the template will be required to be provided, which will give the core audiences suitable direction and help in the agricultural activity. 


Ministry sources highlighted Prasar Bharati’s plan to take inputs from different Agricultural Universities and Institutes to develop rich content for the channel. 


DD is hoping to engage people in the fields of production as well as marketing in positions ranging from senior to mid to junior level. 


There are a total of 67 vacant posts of post production professionals, visual graphics designer, record keeper, senior videographer, junior videographer, senior production executive, production executive, senior creative editor, creative editor, senior presenter, presenter, copy editor–cum-writer, programme trainees, head- sales & marketing, and senior sales & marketing executive.


Other steps being taken by Prasar Bharati for this channel include: production of in-house and outsourced content; liason with relevant ministries to get inputs for channel content and for which advertisements will be issued; calculation of budget and expenditure for the channel; crowd sourcing for channel name, logo, jingles etc; issue of advertisement for channel packaging and branding along with look and feel and montage.


A consultation meeting has been held with various educational institutes for a rich content and to create a ‘Resource Persons Group’ and this would be a continuous process.


Meanwhile, the Krishi Darshan programmes of Doordarshan are being telecast under the “Mass Media Support to Agriculture Extension” funded by the Agriculture Ministry focusing on dissemination of modern agricultural techniques by involving experts from various fields like insurance, banking, credit for farmers, State Government schemes on agriculture/ fisheries/veterinary science/water and soil conservation/social forestry etc.


In addition, a programme Mera Gaon Connection telecast at prime time on DD National also introduces modern agricultural techniques to the viewers.  


The mass media support to agricultural extension and focused publicity campaigns has been strengthened to reach out to all farmers including small and marginal. 

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories