Television

Amitabh Bachchan denies contract with DD to endorse Kisan TV

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MUMBAI: Actor Amitabh Bachchan has denied signing any contract with Doordarshan for endorsing its recently launched television channel Kisan TV.

In an official statement, Bachchan denied a media report, which stated that he had taken a sum of Rs 6.1 crore to endorse the channel.

?I wish to state that I have not entered into any contract with Doordarshan, on the endorsement of their channel DD Kisan, and neither have I received any money from them. I worked with the advertising agency Lowe Lintas on the campaign for DD Kisan, and have not entered into any contract with them either, nor have I received any money from Lintas, as being stated,? the statement read.

?My ?deliverables? on this campaign have been executed by me many days ago.

I work pro bono on various issues and DD Kisan Channel is one of them. If there is any evidence or proof to the contrary, please forward them to me for verification,? Bachchan?s statement further read.

It may be recalled that Doordarshan?s Kisan TV was launched by Prime Minister Narendra Modi earlier this year on 26 May.

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