Television

Universal Music and Ten Sports launch cricket song for World Cup

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MUMBAI: Music label Universal Music India in association with Ten Sports Network has launched a song that celebrates cricket, titled Heroes (We Could Be).

With the cricket World Cup craze taking over the country; the song echoes the sentiments of a nation reeling with cricket fever.

The original song of the same name by Grammy-nominated Swedish DJ/producer Alesso featured the vocals of Tove Lo and is a global hit. The Indian version has been sung by Kanika Kapoor, who has sung songs like ‘Baby Doll’ (Ragini MMS2) and ‘Chittiyaan Kalaiyaan’ (Roy).

The song is in Hinglish with lyrics written by Manoj Yadav. Kapoor has also shot a video for the song, which reflects the passion and excitement of the sport and features some great cricket action from the various cricket series that have been telecast on Ten Sports Network.

Kapoor said, “I’m thrilled to be part of this exciting sporting project. It’s unlike anything I’ve done before and in India it can’t get any bigger than the sport of cricket besides the fact that it’s backed by a leading sports network - Ten Sports. I’m extremely grateful to Universal Music for giving me this opportunity as I eagerly look forward to my fan’s reactions to this song and video created for the sport we all love so much – cricket!”

Universal Music / EMI Music managing director South Asia Devraj Sanyal said, “We all know that cricket and Bollywood are considered religions in India and we are ecstatic to bring together the two with Heroes (We Could Be) – a song celebrating the sport of cricket sung by the current #1 female voice in Bollywood playback Kanika Kapoor, who has done an exceptional job on the song by capturing the passion of the sport. And then to have the Ten Sport Network as our partner on this project, who being part of the Zee Network, have an incredible reach pan-India, we are confident that this song will soon become synonymous with the sport of cricket.”

Ten Sports Global CEO Rajesh Sethi added, “Ten Sports Network, leader in sports entertainment with rights of five Cricket Boards believes in exploring innovative and unique ways to reach out to its audiences. Heroes (We Could Be) in collaboration with Universal Music India is one of the initiatives to celebrate the sport of cricket.”

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