Mumbai: The German football association, Deutscher Fussball-Bund (DFB) and Ten Sports Network, have agreed to a media rights agreement for the DFB Cup. From the 2014-15 and 2017-18 season, the German knock-out competition will be broadcasted across Ten Sports Network. Infront Sports & Media, the exclusive international media rights advisor to the DFB, has helped facilitate the long-term contract.
Ten Sports has acquired the exclusive media rights for live and delayed coverage with a commitment of 11 key matches per season and a potential 19. Territories included in the contract, cover the Indian sub-continent including Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, India, Pakistan and Sri Lanka. Its programming also features other international football properties like the UEFA Champions League.
Ten Sports CEO Rajesh Sethi said, “Ten Sports is proud to re affirm its commitment to DFB and Infront by renewing rights for the DFB Cup for a further four years which will see matches live on Ten Action, Ten Sports & Ten HD and also available for live streaming on tensports.com. As incumbent rights holders for the UEFA Champions League & Europa League and the DFB Cup, we have seen incredible performances by German Clubs on the field as well as their financial stability off it. DFB Cup forms a key part of our premium football bouquet which also includes the UEFA Champions League & Europa League, Copa Del Rey, Capital One Cup, French League among other properties and we are delighted to extend our rights partnership.”
The DFB Cup is an annual German knockout football cup competition run by the Deutscher Fussball -Bund. 64 teams participate in the competition, including all top clubs from the Bundesliga. The most successful team in this competition has been Bayern Munich who have won the DFB Cup for a total of 16 times. This year’s final will see the top two clubs in Germany fight it out on 17 May, as current holders Bayern Munich will face their biggest domestic rivals Borussia Dortmund.