Television

Ten Sports eyes global market with ICC T-20 World Cup

MUMBAI: Ten Sports is busy gearing up for the ICC T-20 World Cup, scheduled to be held in Bangladesh from 16 March to 6 April.

 

In case you’re wondering, Star Sports holds exclusive broadcast rights for the T-20 World Cup, but has sub-let to Ten Sports - the only sports broadcaster present in Pakistan - rights for broadcasting in Pakistan matches featuring the team from the neighbouring country.

 

So, Ten Sports Pakistan, which beams off Intelsat 20 using MPEG-4 system, will be the home for all Pakistan matches in the tournament.

 

Informs Ten Sports CEO Rajesh Sethi: “We are the only sports broadcaster present in Pakistan, and we will be telecasting all Pakistan matches on our channel during the ICC T-20 World Cup,” before adding, “Advertisers have really responded well to the tourney and we have already generated close to $7.5 million and are targeting $20 million in ad revenues.”

 

With a state-of-the-art post-production studio and an expert panel for in-depth match analysis, Ten Sports is well equipped for the series and is already planning a show from its Noida set up. “We will be putting a lot of emphasis on graphics and analytics during pre and post match shows as well as the one during the match,” explains Sethi. “We are bullish about the T-20 World Cup and want to ensure the same kind of programming quality in our Pakistan set up as is with India in recent years.”

 

Recently, Ten Sports also inked a seven-year deal to broadcast Sri Lanka Cricket’s international matches till March 2020, which includes multiple media platforms and global sponsorship rights.

 

“Our main focus is on creating a superlative viewership experience and compelling content, by ensuring it has a world-class programming and production aspect,” stresses Sethi. “We have also syndicated a lot of our content; we have already signed a deal with MP Silva for content syndication in the US and they will ensure that the Asian community gets to watch all the matches played by Sri Lanka. All Sri Lanka vs. England matches have been syndicated to BSkyB in the UK.”

  

Ten Sports currently holds rights for four cricket boards including South Africa, Sri Lanka, Zimbabwe and the West Indies. It also holds long-term rights for WWE, UEFA Champions League, French League 1, US Open Tennis, ATP & WTA, and Capital One Cup, European Tour & Asian Tour Golf, among other exciting properties. The network will also be broadcasting the Asian Games and Commonwealth Games this year.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_4.jpg?itok=a_JSVu5m
BARC India ropes in Nielsen's Jamie Kenny as DAM head

BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1.jpg?itok=1qGZUh9d
Engaging content: Akbar Birbal folklore completes 500 episodes

Big Magic is all set to create a new benchmark with the completion of 500 episodes of its marquee show Har Mushkil Ka Hal Akbar Birbal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Prannoy%20Roy.jpg?itok=O75DOjIQ
NDTV 24 x7 expands its presence in Singapore

New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, 'NDTV 24x7', on Singtel in Singapore.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_26.jpg?itok=crzL0Kg-
Chrome week 38: English movies genre tops chart with 4.8 % OTS

The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros by registering an increase of 4.8 per cent. Movies Now was the leader with 49.6 per cent OTS in week 38.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/25/ipl800x800.jpg?itok=avJ0Q0ML
BCCI’s cricket media rights bonanza

MUMBAI: The Board of Control for Cricket in India (BCCI) has forecast that it is going to take home a whopping 60 per cent plus more media rights income from cricket in the financial year 2016-2017. The figure it has kept in its sights is Rs 1036.80 crore. In 2015-16, it had budgeted a figure of Rs...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1.jpg?itok=uUuTMLCE
Uri reaction: Zee considers dropping Pak shows from Zindagi

It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/non-%20tv.jpg?itok=UVXFUvEj
Non-news temporary uplinking approvals in 15 days

NEW DELHI: Applications from all non-news (general entertainment) television companies for temporary uplinking permission from the Government should be made at least 15 days prior to the scheduled events.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_33.jpg?itok=XD1Juft_
DD allocates Rs 4.5 lakh for handloom programmes

Six kendras of Doordarshan will receive a total amount of Rs 4.5 lakh for telecast of programmes relating to National Handloom Day celebrated by the Textiles Ministry last month. The decision to reimburse the six stations for varying amounts was taken yesterday (22 September 2016).

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories