Television

Ten Sports eyes global market with ICC T-20 World Cup

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/07/Ten_Sports.jpg?itok=FdMy2MXc

MUMBAI: Ten Sports is busy gearing up for the ICC T-20 World Cup, scheduled to be held in Bangladesh from 16 March to 6 April.

In case you’re wondering, Star Sports holds exclusive broadcast rights for the T-20 World Cup, but has sub-let to Ten Sports - the only sports broadcaster present in Pakistan - rights for broadcasting in Pakistan matches featuring the team from the neighbouring country.

So, Ten Sports Pakistan, which beams off Intelsat 20 using MPEG-4 system, will be the home for all Pakistan matches in the tournament.

Informs Ten Sports CEO Rajesh Sethi: “We are the only sports broadcaster present in Pakistan, and we will be telecasting all Pakistan matches on our channel during the ICC T-20 World Cup,” before adding, “Advertisers have really responded well to the tourney and we have already generated close to $7.5 million and are targeting $20 million in ad revenues.”

With a state-of-the-art post-production studio and an expert panel for in-depth match analysis, Ten Sports is well equipped for the series and is already planning a show from its Noida set up. “We will be putting a lot of emphasis on graphics and analytics during pre and post match shows as well as the one during the match,” explains Sethi. “We are bullish about the T-20 World Cup and want to ensure the same kind of programming quality in our Pakistan set up as is with India in recent years.”

Recently, Ten Sports also inked a seven-year deal to broadcast Sri Lanka Cricket’s international matches till March 2020, which includes multiple media platforms and global sponsorship rights.

“Our main focus is on creating a superlative viewership experience and compelling content, by ensuring it has a world-class programming and production aspect,” stresses Sethi. “We have also syndicated a lot of our content; we have already signed a deal with MP Silva for content syndication in the US and they will ensure that the Asian community gets to watch all the matches played by Sri Lanka. All Sri Lanka vs. England matches have been syndicated to BSkyB in the UK.”

  

Ten Sports currently holds rights for four cricket boards including South Africa, Sri Lanka, Zimbabwe and the West Indies. It also holds long-term rights for WWE, UEFA Champions League, French League 1, US Open Tennis, ATP & WTA, and Capital One Cup, European Tour & Asian Tour Golf, among other exciting properties. The network will also be broadcasting the Asian Games and Commonwealth Games this year.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC_Marathi.jpg?itok=gSCdHeBx
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/dettol.jpg?itok=dKznWfK6
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/Kapil_Sharma_Show.jpg?itok=SXRBwXr7
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/aaj.jpg?itok=WTXjyKeT
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/news.jpg?itok=PDqQIFhw
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/flix.jpg?itok=1RgvxTpA
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories