Television

Tata Motors becomes first principal sponsor of India's wrestling federation

The strategic partnership is for 3-years.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/07/tata_1.jpg?itok=jOQSFxaW

MUMBAI: Wrestling Federation of India (WFI) has got its first ever principal sponsor in the name of Tata Motors. The Commercial Vehicles Business Unit (CVBU) of Tata Motors announced an all encompassing three-year strategic partnership to encourage and promote the sport of wrestling and leverage the strong connect with the brands of its CV range.

Beginning with the 2018 Asian Games in Jakarta, this partnership will continue till 2021 that will include the World Championship and World Cup, 2020 Olympic Games, besides other national and international wrestling events.

This will be one of the biggest non-cricket associations in the country, where the world’s sixth largest CV player is going beyond mere sponsorship. As a part of the historic mega partnership, Tata Motors will support top performing 50 wrestlers (both men and women), across categories, on both domestic and international circuit.

Tata Motors VP sales and marketing CVBU RT Wasan said, “This is a landmark association that we have with the WFI. Tata Motors as a brand and wrestling as a sport both cater to large masses is the reason that this partnership is going to be a perfect fit; there is no reason why we shouldn’t be looking at long term association.

Speaking on the occasion Tata Motors president – CVBU Girish Wagh said, “Today, a sport with the energy and dynamism is seen as a major platform for brands to connect with people across India – both masses as well as classes. Commercial vehicles are the backbone of our economy and for Tata Motors, as India’s leading commercial vehicles manufacturer, we see sport as a significant bridge to reach out to various stakeholders – drivers, fleet owners, dealers and distributors, media and the public at large. We are truly delighted to associate with Wrestling Federation of India (WFI) and wish our Indian team the very best in the forthcoming Asian Games at Jakarta.”

Commenting on the partnership, WFI president Brijbhushan Sharan Singh said, “We are delighted to have a ‘bharosemand partner’ like Tata Motors as our principal sponsor for all our national and international events until year 2021. It is a first of its kind association for Indian Sports where a reputed brand like Tata Motors is associating with the entire sport for three long years. Wrestling is a game of strength and endurance and these values are perfectly resonated by Tata Yodha vehicle. Together, we hope to scale new heights and create more visibility for wrestling as a sport and help young individuals achieve their sporting ambitions.”

Celebrating this initiative, the new official Tata Yodha jersey for the Indian Wrestling Team was unveiled by the stars of Indian wrestling including Olympic medallists Sushil Kumar, Yogeshwar Dutt, Sakshi Malik along with Geeta Phogat - India’s first women wrestler to qualify for Olympic in 2012 and Bajrang Punia, Sandeep Tomar, Pooja Dhanda and Satyawart Kadian in the presence of senior management from Tata Motors CVBU and official of WFI.

Tata Motors is extensively dedicated to the ‘Sportification of India’. The company has constantly been associated with various sports such as cricket (IPL), Kabaddi (UP Yodha) and Football (Jamshedpur FC).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/star.jpg?itok=qWtmH1Ce
Star Re.Imagine awards 2019 are back

One of the most sought-after awards recognizing creativity and innovation in the use of integrated media in advertising– Star Re.Imagine Awards are back in a bigger and better avatar.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/kungfu.jpg?itok=GkofmiQx
To be released Chhota Bheem Kung fu Dhamaka movie, now launched as an exciting mobile game

Ahead of the release of Chhota Bheem’s next titled Chhota Bheem Kung Fu Dhamaka the makers Green Gold Animation has come out with a very interesting mobile game that is going to be an absolute delight for fans of Chhota Bheem.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/AXN.jpg?itok=XfwkvYPL
SPN English Cluster celebrates World Book Day

“That’s the thing about books, they let you travel without moving your feet.” – Jhumpa Lahiri

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ekladki.jpg?itok=B9yZexse
Witness an unconventional love story with ‘Ek Ladki Ko Dekha Toh Aisa Laga’ only on Sony MAX

With a fresh take on contemporary romance, ‘Ek Ladki Ko Dekha Toh Aisa Laga’ broke away from the conventional clichéd love stories portrayed in Bollywood

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/republic.jpg?itok=pallBo7p
Republic TV back on top as most watched English news channel

In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new tariff regime, pubcaster Doordarshan’s English News channel DD India had sprung a...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/starspoerts1.jpg?itok=AYOwrjtU
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership

It is the third week since the commencement of India’s richest league and for the second week in a row Star Sports 1 Hindi led viewership ratings as per Broadcast Audience Research Council of India (BARC) weekly ratings for the top 10 channels across genre in week 15 of 2019 ().

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/chaneels.jpg?itok=74KE-z4R
Nepal’s ad-free foreign channel proposal worries Indian broadcasters

A bill proposed by Nepal which says that foreign broadcasters should be made to air their channels without advertisements has got Indian players worried, according to a Hindu Business Line report.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories