Mumbai: Football fans can celebrate. Especially women's footers. Come 5 August, they will able to tune into the women's Fifa World Cup and watch Sam Kerr (Australia), Aitana Bonmati (Spain), Sophia Smith (USA), Lena Oberdorf (Germany), Keira Walsh (England), Alexandra Popp (Germany), Alex Morgan (USA) and Alyssa Thompson (USA) kicking balls into the net courtesy of Star Sports. The sportscaster has signed up with 1Stadio to telecast live Fifa World Cup matches from the round of 16 onwards. Star Sports has been running highlights of group stage matches since the tournament started on 5 August. Aficionados will also be able to watch the Fifa World cup in regional languages.
Speaking about the association with the FIFA World Cup 2023, Star Sports spokesperson said, "The FIFA Women's World Cup 2023 is the ultimate showcase and celebration of women’s sport. It stands as a beacon of inspiration for girls pursuing, or keen to pursue, sport and is a huge draw for millions of fans who desire to watch the best that Football has to offer. Star Sports is the home of sports and the default destination for millions of sports fans. We see this association as a milestone in the journey of women’s sport in India and the need for increased inclusivity in sports. Support for women’s sport not only reflects our (personal and societal) attitudes towards gender equity but also inspires the next generation of athletes to Believe, which should be our nation’s shared ambition.”
1Stadia CEO and co-founder Sangeet Shirodkar said, “1Stadia is thrilled to announce this partnership with Star Sports. This collaboration allows us to share the magic of this iconic tournament with millions of viewers across India, and together, we aim to celebrate the extraordinary athletes competing on the global stage."
With the acquisition of FIFA Women’s World Cup 2023 from 1Stadia, Star Sports is proud to bring the top teams and players from the marquee global tournament into the homes of millions of eager fans. Football enthusiasts can look forward to witnessing the skills of world-class athletes such as Sam Kerr (Australia), Aitana Bonmati (Spain), Sophia Smith (USA), Lena Oberdorf (Germany), Keira Walsh (England), Alexandra Popp (Germany), Alex Morgan (USA) and Alyssa Thompson (USA) among others. Fans will also be able to witness memorable moments, from nail-biting goals to breathtaking saves, which will leave a lasting impact on fans.
Over the years, Star Sports has made significant strides in growing the fan base for women’s sports in India. In a landmark achievement, the ICC Women’s T20 World Cup 2023, registered a 3.7X increase in viewership from the 2018 edition on Star Sports. Star Sports has also collaborated with cricket associations like ICC, ACC and BCCI to bring to viewers, for the first time in many cases, a wider array of competitions. This includes women-centric tournaments like the World Cup (2013), U19 World Cup (2023), Asia Cup (2022) and multiple bilateral tours to India. Powered by high decibel marketing campaigns and multi-language commentary, these events have served to grow fandom for women’s sport and serve as a powerful motivation for aspiring athletes across the nation.
Stay tuned for daily comprehensive highlights and live action from Round of 16, as Star Sports celebrates extraordinary women athletes seeking to create history at this year’s FIFA Women’s World Cup.
