Television

Star Sports’ Pro Kabaddi League rakes in ratings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/31/pro_kabaddi_logo.jpg?itok=SvhsWGhV

MUMBAI: Introducing India and the world to an ancient Indian game of Kabaddi is Star Sports with its Pro Kabaddi League (PKL). The eight city franchise based league that began on 26 July seems to have created quite a buzz around it.

According to latest TAM data provided by the channel, the opening night received 22 million TV viewers, on both Star Sports and Star Gold. This data, when extrapolated to All India Universe, according to standard industry conversions, show that over 66 million Indians have watched the game, claims the channel.

“This is 10 times higher than that witnessed in India during the opening match between Brazil and Croatia of the recently concluded FIFA World Cup which reached 2.1 million viewers (extrapolated 6.6 million viewers),” says the channel.

On Twitter, Star says that it had generated such an extensive conversation line that it was trending for nearly two days. Within 12 hours of the commencement of the League, PKL had received nearly 140 million impressions on Twitter and a significant number on Facebook activity. This was driven by celebrities/owners of teams including Aamir Khan, Amitabh Bachchan, Shahrukh Khan, Sachin Tendulkar etc.

The Kabaddi mania even spread to the Amul girl by her positive take on PKL. Over 90 per cent of the reactions regarding PKL were positive, says the broadcaster. Star India CEO Uday Shankar said, “We are very excited about Kabaddi but these are early days. At Star we believe in building content on a long term basis and our positions and moods don't swing based on day one ratings! We strongly believe in the potential of Kabaddi and that is the reason we are working so hard to build it.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/star-world.jpg?itok=K1eyADFd
Latest shows on Star World throughout July

Star World, an English Entertainment channel, has been a forerunner in introducing some of the most star-studded, critically acclaimed, popular and award-winning shows to its audiences. This monsoon, get ready to enjoy a power-packed line up of TV shows that will be launching throughout the month...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/GEC-SONY-Story.jpg?itok=huzYUDgw
GEC: Star Plus regains lead, Sony Pal falls in two segments

Star Plus has regained its top position in Hindi GEC (U+R) this week. Last week's leader Sony Pal fell to the third position in two segments (U+R and rural), according to BARC India week 25 ratings data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/HD-broadcast.jpg?itok=U_BhS1Fe
HD broadcast to propel switchers market to $ 2.47bn by '24, A-Pac may surpass N. America

MUMBAI: As the world transitions from analogue content to digital broadcasting, it is in dire need of broadcast switchers. This trend has created a remarkable demand for broadcast switchers in the developing countries of India, Japan, Africa, Ukraine, and Russia amongst others as they are working...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/lo.jpg?itok=jTUum2f9
Return of Rebel 2 & PK return Sony Max to top 10 prog list across genre

BENGALURU: The airing of The Return of Rebel 2 across Hindi Movies (Urban+Rural), Hindi Movies (Urban) and Hindi Movies (Rural) and PK along with Son of Satyamurthy in the Hindi Movies (Urban+Rual) and Hindi Movies (Urban) markets saw Son Max re-enter the Top 10 channels across genre All India (U+...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Anil_Shubhranshu_Vinit.jpg?itok=l3BRI6z2
PKL 5 advertisers grow three-fold, sponsorships rise 320%

MUMBAI: Pro Kabaddi League (PKL) sponsorship revenue, in the fifth year, rose 320 per cent in 2017 and there was three times increase in the number of advertisers, Star India EVP and head - ad sales Anil Jayaraj said at the Mumbai event announcing the PKL 5. Star India owns the on-ground...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/matheww.jpg?itok=GfhBRjwI
Next Animation Studio appoints Duntemann as chief creative officer

Next Animation Studio (NAS) has announced that Matthew Duntemann has joined the company as Chief Creative Officer. Based at NAS headquarters in Taipei, Duntemann will report directly to the CEO Indra Suharjono.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/andrews.jpg?itok=PE4BTugT
Keshet hires kids content veteran Nicola Andrews to lead acquisitions & sales

Keshet International (KI) has appointed Nicola Andrews, a kid’s content expert with more than 20 years’ experience, to lead its recently announced kid’s division. Nicola joins KI as Senior Sales & Commercial Director, Kids, based in London, reporting to Keren Shahar, COO KI and President of...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Ruper%20Murdoch.jpg?itok=Uzqo3f6G
Ireland clears Fox' proposed acquisition of Sky

MUMBAI: 21st Century Fox has welcomed the decision by the Republic of Ireland’s Minister for Communications, Climate Action and Environment to clear the company’s acquisition of the outstanding shares of Sky that the company does not already own, ruling that the proposed transaction will not...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Kevin_Vaz-Alok_Jain_0.jpg?itok=CjSsH2Pw
Movies HD in Star Maa's refreshed identity with new programmes

MUMBAI: Star Maa, the Telugu GEC of Star Network, is rechristening its network channels under the Star Maa umbrella. On 25 June, the brands Maa Music, Maa Gold and Maa Movies were respectively rebranded as Star Maa Music, Star Maa Gold & Star Maa Movies. Apart from the refreshed movies channel...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories