Television

Star India and brands gear up for the launch of Hero ISL

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/10/11/hero%20isl%20logo%20final.jpg?itok=Ou-EPz25

MUMBAI:  As India is gearing up for its own Waka Waka moment with the Hero Indian Super League kicking off tomorrow, football fans from across the country are invited to be a part of the footballing moment.  With an ambitious broadcast and on ground blue print in place, the Hero ISL by IMG-Reliance and Star India along with the AIFF  is gearing up to score a goal through its campaign- ?C?mon India, Let?s football?.  The league kicks off tomorrow at the Salt Lake Stadium Kolkata.



The league unlike the Pro Kabaddi league has already garnered a good amount of sponsorship interest. Hero MotoCorp has come on board for the league as the title sponsor while Maruti Suzuki has been signed as the associate sponsor. FMCG brands PepsiCo India and Amul are the official partners. The Muthoot Group along with Puma and Dr Reddy?s Nise Gel have also been signed as the official partners of the league. Industry sources peg the title sponsorship deal at Rs 54 crore for a period of three years. According to sources, the associate sponsorship deal could be pegged close to Rs 20 to Rs 22 crore for three years while the associate sponsors could have shelled out close to Rs 13 crore to Rs 15 crore for three years.



Ogilvy & Mather has created the official TV campaign for the league which includes TVCs and snippets featuring the co-owners of various teams like Sachin Tendulkar, Virat Kohli, Saurav Ganguly and Virat Kohli urging football fans to take to the game.  The ad is being telecast across the Star network. A peppy soundtrack for the same has been composed by Amit Trivedi. Industry sources say that Star which has around a 30 per cent stake in the league is spending close to Rs 25 to Rs 30 crore on its marketing initiatives and create visibility for the league in different cities.



GroupM ESP national director entertainment sports and live events Vinit Karnik speaking on the various stakeholders of the league says, ?The Hero ISL has come at the right time to India. The grassroots programme undertaken by the various teams and the support provided by the league organisers such as the strategic partnership with the English Premier League is fantastic. Star?s move to broadcast the league in five languages will see a very high reach through its various platforms. Brands on the other hand, need to look at this league as long term investments that will provide good returns.?



The eight different teams for the league are Atletico de Kolkata, Chennaiyin FC, Delhi Dynamos FC, FC Goa, FC Pune City, Kerala Blasters FC, Mumbai City FC and Northest United FC. The teams too are busy promoting the league and undertaking various grassroots programme in their home turfs. FC Pune City CEO Gaurav Modwel says that his team is creating visibility through multiple pub and mall activations in Pune. Various schools are being targeted while many BTL and ATL activities are being initiated. The team has got on board Avanse Education Finance Services and lifestyle brand HRX as its sponsors.



Down South, Kerala Blasters general manager Viren D?silva says that some brands already believe that the league will succeed.  ?There are the believers who are optimistic about the sport and then there are the non-believers who are playing a wait and watch game to see how the game pans out before investing,? he says.  When asked if it is easier to lure sponsors since cricketing icon Sachin Tendulkar is a co owner of the team, D?silva replies that the master blaster is not just an owner but part of the team?s psychology and  the deals they are working with are commercially independent and brands look at it from the returns they would receive.  Muthoot Pappachan is the title sponsor for the team which has also locked deals with other local brands.



Some of the teams too have got sponsors on board. Chennaiyin FC has Ozone Group as the principal sponsor. Atletico de Kolkata has Aircel as its principal sponsor while its other partners include Peerless Hospitals and Lux Cozi. Max Healthcare is the health partner for Delhi Dynamos which has an alliance with Dutch club Feyenoord that will help in development of the team besides providing players and technical staff. Videocon d2h is the principal sponsor of FC Goa while Usha International is its co sponsor.

Madison Media COO Karthik Lakshminarayanan elaborating further on these brands locking deals with the franchises says, ?Given the success of the Star Sports Pro Kabaddi League, people are hoping the same for the Hero ISL. Kabaddi was not a very popular sport until now and with football already having a fan following in the country, advertisers are optimistic that the league will be a success.?



And money was not an issue when both domestic and international players were selected during the draft. Close to Rs 16 crore was spent on international players who were picked by eight teams in seven rounds while on the other hand, Rs 24 crore was spent by teams during the domestic draft. The total insurance cover for the league is pegged close to Rs 600 crore including that of the teams.

 

 The league will be televised on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada) while there will be live streaming on www.starsports.com.  The portal will present video on demand content, match highlights and full match replays. The channel says with this move it plans to reach around 85 per cent of India?s television audience. Star has partnered with international agencies such as IMG for the live programming of the matches. It has also roped in Argentina-based 4HUMANS to put forth superlative graphics design and the UK-based AE Graphics for its execution.

The league featuring 56 matches will have its final match on 20 December 2014.The entertainment packed proceedings will be telecast tomorrow starting 6 pm on the eight channels and on www.starsports.com, whereas the on-ground entertainment will start 5:20 pm onwards. The highlight of the grand opening ceremony will be a special performance by Bollywood diva Priyanka Chopra, accompanied by Salim Merchant of the Salim and Suleiman famed duo. Following the inauguration ceremony, the first match of the Hero ISL will be played between Atletico de Kolkata and Mumbai City FC, locking horns against each other on the field.

Star India COO Sanjay Gupta had earlier said, ?We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. As the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. The magnitude of what we are setting out to do has never been attempted.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/sony.jpg?itok=8WnMQYcG
For the first time, viewers get to choose their favourite shows on Sony BBC Earth

Content may be King, but so is the viewer. Sony BBC Earth, India’s premium factual entertainment channel, takes another leap in audience engagement by giving viewers the choice to pick their favourite shows of 2018 on the channel.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/shemaroo.jpg?itok=XI8HUjry
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award

Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/np.jpg?itok=tx921nZi
Sony Pictures Networks India delivers on its commitment of 'Ek India Happywala'

Sony Pictures Networks India (SPN) has accelerated its focus towards creating a positive social impact in the ecosystem by building on its three-pillar framework; empowerment, education and environment.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/graph.jpg?itok=A_UEtkRT
English news most benefited genre in Chrome DM week 50

MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media.  In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/sanjay.jpg?itok=8d58yBIJ
Sanjay Gupta on executing the new tariff regime, Star India’s strategy and channel pricing

Star India COO Sanjay Gupta is a veteran of many high-stake battles. The one he’s currently battling could be long drawn, unpredictable, unlike anything he’s encountered before and potentially his toughest in a while. However, as India’s broadcast bosses put their heads down to implement TRAI’s new...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/image008-ipl.jpg?itok=0RDGIKLf
Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction

The forthcoming VIVO IPL 2019 Player Auction promises to be an unparalleled spectacle with Star Sports, the official broadcaster of the tournament geared up with a special line up of programming shows for all the cricket fans across the country.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/uday.jpg?itok=NPc_M8rc
Uday Shankar elected FICCI VP for 2018-19

Adding another feather to his cap, 21st Century Fox Asia president and Star India chairman and CEO Uday Shankar has been elected as the vice president of the Federation of Indian Chambers of Commerce and Industry (FICCI) for 2018-19.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/logo.jpg?itok=Ff_3wIQ0
AnimationXpress announces Media & Entertainment IT Summit in Hyderabad

MUMBAI: Advancement in technology, improved computing, immersive graphics and instinctive visualization has transformed the lives of creative professionals in the digital media and entertainment segment. To bring the industry together and discuss the future of technology in this space,...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/star.jpg?itok=vRB8XR-F
Star India launches its ‘Star Value Pack’ making Sports accessible to every Indian at unbelievable prices!

In keeping with Star India’s belief that every Indian should have access to high quality sports content including cricket, kabaddi, football along with their favourite dose of entertainment

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories