MUMBAI: Sony Six, a sports and entertainment channel from the Multi Screen Media (MSM) bouquet, on account of the 2014 FIFA World Cup has announced the launch of a flagship prime time football wrap around show ‘Cafe Rio’ and an invigorating live breakfast show ‘Football Extraaa’ on all match days.
It comes with the promise of encapsulating the most interesting and entertaining aspect of the tournament.
True to the channel’s philosophy of staying inclusive, the shows will captivate both the football purist and the fringe viewers. The shows will feature some of the most eminent names from national and international football as studio guests including Peter Crouch, Robbie Fowler, Peter Shilton, Mikael Silvestre, Ellyse Perry, Sunil Chhetri along with Bollywood star and football enthusiast John Abraham interacting and analysing the game.
Sony Six business head Prasana Krishnan said, “2014 FIFA World Cup is the biggest and most anticipated football tournament of the world and keeping with the scale of the tournament we are excited to present to our viewers the most renowned and eclectic line up of current and erstwhile football stars as studio guests. I believe John’s presence will render our show a generous dose of glamour and entertainment while the guests will bring in a lot of wisdom and insight, offering our audience an unmatched primetime football viewing experience. The hosts and experts on the shows are sure to keep the audience assimilated and glued to their television sets.”
Coming on board as a studio guest John Abraham said, “I am really excited to be a part of ‘Cafe Rio’ the prime time wrap around show on Sony Six. It’s a great platform where you can see me interact and analyse matches with some of the greatest legends of football. I am sure with this convenient match timings and great line up of shows, the viewers will be glued to Sony Six to watch their favourite teams sweat it out.”
The two shows come with their own unique flavours, with ‘Cafe Rio’ a live primetime show at 8 pm leading up to the match kick-off at 9.30pm is a blend of sports and entertainment, the show entails interesting facts about victorious teams, historical venues and stalwart players along with in-depth analysis and discussion about squads, player forms, group standings and strategies.
The live breakfast show ‘Football Extraaa’ is a daily morning round up show for viewers to relive the excitement and fun of the previous day matches. The breakfast show will be telecast between 8.00 am and 9.00 am and will review and provide in-depth analysis of the earlier matches. This show will also be interactive where audience can dial in and share their perspective or ask questions to our studio guests.
The set has been designed to replicate the essence and the fervour of Brazil’s animated and lively carnival, simultaneously evoking the sheer magic of the game. The dynamic palate of colours integrated into the set resonate the Brazilian spirit and passion for football. As an endeavour to enable the audience to experience the magic of 2014 FIFA World Cup, the set reflects the football mania with portraits of eminent players and a background that recreates the ambience of a stadium.