Television

Sony Six bags broadcast rights for Ram Slam T20 Challenge 2014

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MUMBAI: Sony Six and Cricket South Africa (CSA) have announced that the sports channel has acquired the broadcasting rights of the Ram Slam t20 Challenge for the 2014 – 2015 South African cricket season for the Indian sub-continent.

The deal means that the Ram Slam gets televised globally for the second season, following last season’s introduction to the rest of the world. The competition started on 2 November with the final scheduled for 12 December.

Sony Six business head Prasana Krishnan said, ‘‘This exciting property adds a bold and new dimension to our existing array of sports properties. With the acquisition of the rights, we truly believe we are heading in the right direction in establishing our foothold in providing entertaining sporting content, which is what today’s viewers across demographics are truly looking for.”

CSA chief executive Haroon Lorgat, commented: “We welcome Six as a new CSA partner and congratulate them on their acquisition. South African cricket is currently riding the crest of a wave with our national team, the Proteas, being ranked number one in both Test match and ODI cricket. The presence of our Proteas plus a galaxy of international stars will add further gloss to a great competition.”

Kieron Pollard, Dwayne Bravo, Andre Russell, Craig Kieswetter, Darren Sammy and Chris Gayle are some of the international player’s who will be playing during the Ram Slam this season. The action got underway yesterday at the Bidvest Wanderers Stadium, Johannesburg with a clash between the Knights and Warriors at 1 30 pm on Six HD.

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