Television

Sony Six and Kix rope in multiple brands for India VS Sri Lanka series

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/11/Untitled-1_38.jpg?itok=pXnegiE_

MUMBAI: As Team India under the leadership of Virat Kohli is set to take on Sri Lanka tomorrow (12 August, 2015),Multi Screen Media?s sports expertise Sony Six and Kix have roped in multiple sponsors for the series, which comprise three Test matches.

Sony Six, which acquired the series? rights for a speculated $3.2 million, has brought on board Cricbuzz as the title sponsor along with other brands such as Idea, Apple, Royal Stag, Cycle Pure Agarbathies and Think and Learn Pvt Ltd. Additionally, the channel?s ad sales team is also in last stages of formalities with a few more brands.

While the India ? Sri Lanka series will be Lanka legend Kumar Sangakkara?s last encounter with international cricket, it will also be the first real test of Kohli?s leadership skills.

Speaking to Indiantelevision.com, MSM president Rohit Gupta said, ?The series is highly awaited as this becomes the first real test of Virat Kohli. Also this is the final outing for Kumar Sangakkara. Test matches have its own flare and audience and we are sure that it will garner good viewership. We have sold the slots at normal rates and are happy with the reaction from advertisers so far.?

Sony Six and Sony Kix business head Prasana Krishnan had earlier said, ?We are delighted to partner Sri Lanka Cricket Board as the official broadcaster of the series. The fixture between the two Asian giants is one of the most sought after and keenly followed contests in cricket and we are proud to be bringing it live to our viewers. And it will be interesting to watch how the Indian squad fares under Virat's aggressive style of leadership.?

MSM?s new launch Sony Kix will be telecasting the Hindi feed, while Sony Six will air the English version of the coverage. Krishnan is of the opinion that the India VS Sri Lanka series will play a pivotal role is enhancing the reach of the channel. ?The three month old channel has already created a huge demand and the series will certainly enhance its presence,? he said.

A cricket expert on condition of anonymity asserted, ?The test will not only be of two teams but of the Test format. Test cricket is still the real test of skill; we saw that in Ashes recently but at the same time the format is losing it commercial value, which poses a threat over it in the long run. As a cricket fan, I am waiting for the series to unfold. I feel Harbajjan Singh will come out of the series with flying colours. Also a great of the game will be hanging his boots, which makes it all the more interesting. Overall, I would like to see quality cricket, packed stadium and overwhelming viewership statistics.?

According to sources in the media planning fraternity, MSM is selling a 10 second ad slot for the India ? Sri Lanka series between Rs 50,000 - 75,000.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/BARC.jpg?itok=zoazWLQd
Kannada, Malayalam, Telugu markets stay constant in BARC data week 49

MUMBAI: In the Bengali space, Zee Bangla and Star Jalsha continued to be in first and second positions in BARC data week 49. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position in the Bhojpuri market. No changes were observed in Kannada, Malayalam and Telugu...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/ipl-star.jpg?itok=epPEdK-N
IPL auctions set to kick off 2019 cricket bonanza for brands, marketers

Indian fans are in for a rollercoaster ride in 2019 thanks to an action-packed cricket calendar. Virat Kohli’s men have major challenges – tough and exciting in equal measure – lined up right through the year. The Indian side is set to play 12 Tests, 22 ODIs, 17 T20Is and the all-important World...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/BARC.jpg?itok=cBG2WwYI
HUL top advertiser in BARC week 49

Revealing the top advertisers and brands of the week, Broadcast Audience Research Council (BARC) India has released its data for the period between 1 December 2018 and 7 December 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Hindustan.jpg?itok=1SdhyzLZ
Zee Hindustan turns anchor-less

The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Aaj%20Tak.jpg?itok=LyDZy5W6
Aaj Tak continues to lead amid elections in BARC week 49

Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Anmol.jpg?itok=dVPxkKL9
Zee Anmol leads GEC urban in BARC week 49

Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/cnn.jpg?itok=0ksaER76
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/aaj.jpg?itok=DHB4vY0B
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/Uday_Shankar1.jpg?itok=IDT2qFvU
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories