Television

Sony Kix acquires LaLiga rights; strengthens position in football broadcasting

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MUMBAI: Scoring a hat-trick in the sports broadcasting industry, Sony Kix has acquired the telecast rights to LaLiga, the premier division of the Spanish football league system, for a period of three years.

It may be recalled that the channel recently acquired and added the telecast rights of the FA Cup and the Serie A to its line-up of prime football properties.

The broadcaster will exclusively telecast the league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through the three-year deal.

With this addition to its line-up of flagship sports properties, Sony Kix will look at consolidating its position as the home of international and club football across the Indian sub-continent. The league hosts some of the biggest names international and club level football like Cristiano Ronaldo, Lionel Messi, Andrés Iniesta, Antoine Griezmann, Neymar, Gareth Bale and Luis Suárez amongst many more.

 Speaking on the development Sony Six and Sony Kix business head Prasana Krishnan said, “We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry. The extended offering of matches coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience.”

 LaLiga president Javier Tebas added, “We are extremely happy to start this association with MSM and proud to announce the Sony sports channels as our new home for the upcoming seasons in this region. MSM has been known for its aggressive and innovative marketing and the differentiated treatment of sports coverage on its network and we are looking forward to joining hands with them to bring the LaLiga matches to fans in the region.”

 LaLiga, the elite division in professional Spanish league football, kicks-off the 2015 season on the weekend of 23 August, 2015. This will be the 85th season of the top-tier Spanish football league, featuring some of the best teams and players in international football.

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