Mumbai: Skechers, the comfort technology company, announced its association with the Indian Olympic Association (IOA) as the ‘Official Sports Footwear Partner of Indian Olympic Association for the Hangzhou Asian Games’. This partnership underscores Skechers' unwavering dedication to supporting athletes and promoting a culture of excellence in sports. The Asian Games that will be held at Hangzhou, China from 23 September to 8 October, are a celebration of the pinnacle of sporting prowess across the continent. As the official sports footwear partner, Skechers plays a pivotal role in empowering the Indian contingent with its innovative footwear that offers comfort and performance to all levels of athletes.

Skechers gave the athletes specially designed branded kits and provided Skechers Performance footwear to 10 specially chosen athletes as a sign of the company's dedication to athlete comfort and performance for the Hangzhou Asian Games. The athletes received these kits at a formal send-off ceremony, which concluded earlier today.

Skechers Asia Pvt. Ltd. CEO Rahul Vira expressed his enthusiasm, stating, "We are honored to partner with the Indian Olympic Association for the Hangzhou Asian Games. At Skechers, we are committed to supporting elite athletes and enthusiasts with innovative products that help them reach for their best, and this collaboration was a natural extension of that commitment. We look forward to supporting Team India on their journey to excellence."

This association exemplified Skechers’ dedication to sports, highlighting the commitment to both the community and sports in India. As the excitement builds towards the Hangzhou Asian Games, Skechers is set to contribute to the success of Team India and celebrate the indomitable spirit of its athletes.