Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.  

The season saw top wrestlers from 17 countries participate in the league. It also provided a great platform for India's young and talented players to compete, and learn from, in close quarters with Olympic and world champions. The league was on air from 9 January till 26 January 2018.

According to Broadcast Audience Research Council (BARC) all India data, the league garnered a total of 66,444 impressions (000s) sum, out of which 30 per cent of the viewership, or 20,125 impressions (000s) sum, was contributed by Uttar Pradesh and Uttarakhand. North India contributed to 77 per cent of the total viewership. Viewers under 30 made up 55 per cent of the viewership.

Speaking about the impressive television numbers, ProSportify founder and promoter Kartikeya Sharma said, "Sports like wrestling have not got the attention that mainstream sports get in India. The latest BARC India ratings are proof that there is huge viewership for such sports, especially wrestling, if they are packaged properly."

The league was watched by 45 per cent female fans. The age group of 15-21 years contributed to 20 per cent of the total viewership.

All the Sony Pictures Network channels, which telecast the 18-day league, featuring over 24 Olympians, 10 Rio Olympic medallists, 14 world champions and six continental champions, witnessed exponential growth in viewership during the tournament. Sony Wah, Sony ESPN and ESPN HD aired the league live.

"Even more heartening for us sports lovers is that people are enthusiastically watching other sports, too, like wrestling, kabaddi, badminton and football. It is not just about cricket any longer in the country and that is very significant as it will eventually help India become a multi-sport viewing nation," said Sharma.

"This is a welcome change and we feel proud to be a part of the revolution to create space for sports other than cricket. We are particularly delighted to see a surge of interest among urban and new viewers, adding substantially to the rural and existing fans," he added.

India is making the transition from being a single-sport nation to a multi-sport-viewing nation as domestic leagues of sports such as wrestling, kabaddi, badminton and football are creating their own fan base.

Also read:

Biopics & sports-based films help popularise sporting culture in India

IPL 2018: Team sponsorship deals may see an uptick

IPL 2018 gets a makeover with Star India

Latest Reads

Mumbai, 21 March, 2018: News18 REEL Movie Awards, a marquee property with Reliance Digital as the presenting sponsor, celebrated new age cinema like never before in presence of renowned artists, film-makers and producers at the Taj Lands End in Mumbai, yesterday. Personalities such as...

Television TV Shows Awards
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People
90s tunes see revival on music channels

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers. Film songs of 90s vintage have charisma of their own. In the...

Television TV Channels Music and Youth
Weinstein Company files for bankruptcy

MUMBAI: The Weinstein Company, producer of movies such as Inglorious Bastards and Lion, has filed for bankruptcy. The move, intended to facilitate a buy-out offer from a private equity firm, came months after ex-chairman Harvey Weinstein has been accused of sexual harassment and assault.

Television Production House Film Production
Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

Paytm along with event ticketing platform would be the exclusive ticketing partners for the home games of Kings XI Punjab, in the upcoming 11th edition of the Indian Premier League (IPL). Insider.In will be handling the logistics and operations for the game – managing box office,...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories