Television

×

NBA India announces NBA primetime sundays campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/11/nba.jpg?itok=fPPkc268

MUMBAI: For the second consecutive season, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday evening on SONY TEN 1.  This builds on the league’s NBA Primetime Sundays campaign, a weekly live game on Sunday evenings in Africa, Europe and India.  The five weekly primetime games airing from March 10 - April 7 in India will feature some of the most popular teams in the league including the L.A. Lakers, Milwaukee Bucks and Toronto Raptors.

In conjunction with the primetime games, the NBA has launched a video/campaign which highlights the differences of watching and enjoying the game in the morning and at primetime.  The film features the journey of a fan who usually starts off watching the game alone on his couch with a cup of coffee however during NBA Primetime Sundays, given the evening time band, his experience of watching the game changes where he is seen in his stylish sneakers and apparel, cheering for his teams with friends at a local bar.  The video captures the joy of a fan being able to watch NBA Games at primetime along with game highlights from the season. 

The NBA and sports cluster of SPN will continue customized, local live NBA wraparound show ‘NBA Primetime Sunday’ before and after the prime time games to bring viewers closer to the game.  The program will be hosted by a panel of basketball experts that will provide analysis and insight on all the latest NBA news. More than 120M viewers tuned-in to NBA programming over the course of the 2017-18 NBA season and more than 3.9M viewers tuned-in to the 2018 NBA Sunday games.

The NBA’s partnership with Sony Pictures Networks India (SPN) began in the 2012-13 season and includes more than 350 live games in English and Hindi each season.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/colors_bangla.jpg?itok=9aSV1hhw
BARC week 32: Colors Bangla enters top five

MUMBAI: In week 32 of BARC India ratings, Colors Bangla has entered the top five Bangla channels table at fifth position. The channel has replaced Zee Bangla Cinema which was at fourth position last week. B4U Bhojpuri also grabbed first position in the top five Bhojpuri channels list whereas...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/BARC_8.jpg?itok=MwdZqm1r
BARC week 32: SET bags third position in urban, Zee TV slips to fifth position

MUMBAI: In week 32 (3 August to 9 August) of BARC India ratings, Hindi GEC Sony Entertainment Television has moved to third position from fourth in the last week in urban HSM with 360719 weekly impressions (000s). The channel continues to hold its seventh position in rural HSM and fifth position on...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/mttd.jpg?itok=osK-1bYA
MTV breaks notions with concept-based marketing, redefines content marketing

Mumbai: Adhering to its promise of being India’s No. 1 youth entertainment brand, MTV brings to its audience some clutter breaking concept based campaigns for its recently launched shows - JBL presents MTV Hustle powered by Breezer Vivid live life in color and styling partner Philips one blade, MTV...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/soorma01.jpg?itok=VNVPpLsb
Lex Sportel Vision to launch India's first Indigenous Pro Wrestling Show 'WIN Dangal ke Soorma'

Gurgaon based Lex Sportel Vision announced the launch of India’s first Indigenous Pro Wrestling Show titled, ‘WIN (Wrestle India Network) Dangal ke Soorma’. The 12 episode series will feature 21 elite Indian Pro-Wrestlers taking on International Wrestling stars and will be broadcast on DSPORT from...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/News%20Nation.jpg?itok=r5EASkkw
News Nation strengthens distribution foothold with appearance on Sun Direct

News Nation Network Private Limited has further strengthened its distribution foothold with appearance on Sun Direct, one of the leading DTH service providers across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Kanchana3.jpg?itok=PBDfU8JP
Zee Telugu to premiere blockbuster Horror - Comedy 'Kanchana 3' on August 25

We all have heard stories of supernatural powers disrupting lives but what if the same power adds a twist that sets everything right? Zee Telugu is all set to entertain your entire family this weekend, with the showcase of the World Television Premiere of ‘Kanchana 3’ on Sunday, 25th August 2019 at...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/balajite.jpg?itok=KPeQmaD1
Balaji Telefilms aims to break even consolidated business by end of FY20

Balaji Telefilms Ltd (Balaji Telefilms) is hoping to break even its consolidated business by the end of the ongoing financial year. While the recent partnership of its digital arm ALTBalaji with ZEE5 will work as a key contributing factor, good movies and better cost control environment for...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/times_networkm.jpg?itok=K608WdhD
Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10

MUMBAI: Times Network has revised the MRP of Mirror Now and introduced a new bouquet of three channels Romedy Now, Movies Now and MNX at Rs 10. According to the new Reference Interconnect Offer (RIO), the broadcaster has reduced the MRP of news channel Mirror Now to Rs 0.5 from Rs 2.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/COLORS%20Tamil.jpg?itok=lBiR_c8M
COLORS Tamil extends fiction line-up from Monday to Saturday

On popular demand, COLORS Tamil has announced an extension in the telecast of its fiction line-up. Starting 17 August 2019, viewers can now catch their favorite show from Monday to Saturday, offering a perfect start to an entertaining weekend packed with action, drama and more.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories