Television

IPL 8 witnesses significant growth in viewership, advertisements

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/05/29/Untitled-1.gif?itok=NyEDMbaw

MUMBAI: The recently concluded Indian Premier League (IPL) saw a constant growth in each and every segment. As was earlier reported by Indiantelevision.com, this IPL, the ad revenues, at more than Rs 1000 crore, saw a significant fillip as compared to the previous edition. What's more, IPL 8 also witnessed a significant growth in terms of viewership and advertising.

Television rating auditor, TAM analytics shows that IPL 8 was sampled by 190 million unique viewers, and the time spent by the viewers fetched a nine per cent growth from 45 minutes and 43 seconds in 2015 as compared to 40 minutes and 55 seconds in 2014. 



The average TVTs saw a growth of 25 per cent, while the TVRs saw 23 per cent growth as the tourney fetched 3.6 TVR this year as compared to 2.9 TVRs last year. Close to 70 per cent of the All India Universe tuned in to watch IPL 8 matches, which is quite identical if compared to the seventh edition.

Apart for viewership, advertising volume also saw a significant growth. While there was only one biscuit brand endorsing last year, this year the number went up to six. The paint section also saw a significant growth as it jumped up from one to five. On the other hand, internet service (B2C and online shopping) category also witnessed an ascent as the number of brands went up to seven this year from four last year. The growth also reflected in the car and jeep category as the figure went up from two to six.

Vodafone continued to be the most prominent brand on the basis of ad volumes purchased during the live telecast. It should be noted that Vodafone was the most prominent brand in the last IPL edition too. Amazon also successfully retained its berth at second position while e- commerce ventures PayTM and Snapdeal replaced Flipkart.com and Airtel at third and fourth place respectively. Vimal Pan Masala grabbed the fifth slot, which was occupied by Big Bazar in 2014.

Click here to see match viewership pattern 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/vimal.jpg?itok=vZMIDq7y
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/zee.jpg?itok=A45zgrUK
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hk.jpg?itok=_7gx18dv
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hockey.jpg?itok=CCftHmln
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/balaji.jpg?itok=osia3roz
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aaj-tak.jpg?itok=Wi61qSr1
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories