Television

IPL 8 witnesses significant growth in viewership, advertisements

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MUMBAI: The recently concluded Indian Premier League (IPL) saw a constant growth in each and every segment. As was earlier reported by Indiantelevision.com, this IPL, the ad revenues, at more than Rs 1000 crore, saw a significant fillip as compared to the previous edition. What's more, IPL 8 also witnessed a significant growth in terms of viewership and advertising.

Television rating auditor, TAM analytics shows that IPL 8 was sampled by 190 million unique viewers, and the time spent by the viewers fetched a nine per cent growth from 45 minutes and 43 seconds in 2015 as compared to 40 minutes and 55 seconds in 2014. 



The average TVTs saw a growth of 25 per cent, while the TVRs saw 23 per cent growth as the tourney fetched 3.6 TVR this year as compared to 2.9 TVRs last year. Close to 70 per cent of the All India Universe tuned in to watch IPL 8 matches, which is quite identical if compared to the seventh edition.

Apart for viewership, advertising volume also saw a significant growth. While there was only one biscuit brand endorsing last year, this year the number went up to six. The paint section also saw a significant growth as it jumped up from one to five. On the other hand, internet service (B2C and online shopping) category also witnessed an ascent as the number of brands went up to seven this year from four last year. The growth also reflected in the car and jeep category as the figure went up from two to six.

Vodafone continued to be the most prominent brand on the basis of ad volumes purchased during the live telecast. It should be noted that Vodafone was the most prominent brand in the last IPL edition too. Amazon also successfully retained its berth at second position while e- commerce ventures PayTM and Snapdeal replaced Flipkart.com and Airtel at third and fourth place respectively. Vimal Pan Masala grabbed the fifth slot, which was occupied by Big Bazar in 2014.

Click here to see match viewership pattern 

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