MUMBAI: Fox Sports Digital has acquired the assets and intellectual property of social sports start-up Fanhood naming the founder & CEO Brandon Ramsey as Fox Sports Digital vice president of platform engineering.

The purpose cited for the acquisition was to hire Ramsey and his core team of engineers and give the relaunch of FoxSports.com. Ramsey will take a newly created position at the company.

“FoxSports Digital continues to invest in building a world-class technology leadership team, and the Fanhood acquisition deepens our product development expertise,” Fox Sports Digital senior VP Pete Vlastelica added in a statement. “We are excited about combining the Fox Sports Digital and Fanhood teams to amplify our efforts to help users discover and share sports content in new and unique ways.”

Ramsey will run the company’s personalisation and social product development, joining with the personnel at Fox Sports-owned Yardbarker to create a platform technology center for Fox Sports Digital in the Bay Area. He and his team, based in San Francisco, will report to newly hired FSD senior VP of platform development Ben Gerst, recently brought over from the New York Times.

“We believe in developing applications that make following sports with your friends easier and more fun,” Ramsey said. “We look forward to applying our expertise to FOX Sports Digital’s vision of creating a personalized, socially integrated content platform.”

Members of Fanhood’s leadership team previously worked at Yahoo, Zynga & Slide; Ramsey was head engineer at Yahoo Shopping, Yahoo Deals, and Yahoo Travel.