Television

Extraaa Innings T20 uses Twitter as second screen

MUMBAI: Extraaa Innings T20, the flagship match analysis showfor Pepsi IPL on Sony MAX & Sony SIX have upped their ante with an innovative& unique digital association with Twitter this year to drive viewership and engagement for the show. Multiple new features will be introduced on the show and will seamlessly be integrated with the Twitter platform to make it an interactive and enjoyable experience for viewers.

 

One of the most interesting integrations is “Tweet to unlock”. Viewers of the show will have a chance to unlock exclusive, fun Extraaa Innings T20 content on-air by tweeting with #eit20. On reaching the desired retweet target, users will be gratified for their efforts by getting to see the special content during the next airing of the EI T20 show.For the first time through “Twitter Mirror” the show will use personalized photo experience exclusively from the sets of EI T20 to allow the hosts, cricketers and celebrity guests to tweet out candid pictures and share customized messages with viewers through the @sonymax& @sonysixhashtag account.

 

Through an “interactive Q&A” initiative, fans can also interact with the acclaimed panellists and guests who come on the show by addressing their questions under the hashtag #eit20. The most interesting questions asked on #eit20 will be answered live on-air. That’s not all. Extraaa Innings T20 will showcase behind-the-scenes in six secondsusing looping“Vine Videos” to give fans a sneak peek into the making of the show in real-time by tweeting them out from @sonymax and @sonysix before, during and after the show.

 

 “In India, Twitter has enabled our users to experience and participate in the biggest media moments that matter to them and has become the second screen for television. We are happy to see Extraaa Innings T20 using Twitter to help viewers connect with the show’s talent and content in real time and make the most of our unique mobile service."Twitter India Market Director, Rishi Jaitly, said.

 Speaking on the occasion, Vaishali Sharma, VP Marketing& Communications, Sony MAX said, “Through this unique association, Sony MAX &Sony SIX are striving to capitalize on this popular and effective medium to draw in more fans. Twitter works as the perfect forum to stimulate the digitally savvy viewer. Our association with twitter will bring viewers closer to Extraaa Innings T20 through integrations that are designed to enhance their experience.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/31/Ten.jpg?itok=4okCHKbt
Ten Sports proposed sale: Biz acumen trumps emotions

NEW DELHI: In business, emotions have importance, but they have to be weighed against the larger interest (of the company). This was Zee boss Subhash Chandra telling an eager journalist on the media beat for a business newspaper in the fag end of 90s after having just bought out Rupert Murdoch from...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_37.jpg?itok=YurkNzHi
CNN-News18 #HelpAshmita Campaign

In the aftermath of India’s performance at the Rio Olympics, the discussion across the country turned to what needs to be done in order to improve the country’s ranking at the Tokyo Olympics in 2020. Against this backdrop, CNN-News18 took the lead not only in terms of coming up with a unique...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_36.jpg?itok=aiVE7g5P
MTV's Dell Campus Diaries takes of college life

MTV has partnered with Dell to uncover stories from every campus across the country. Dell Campus Diaries by MTV is an immersive college connect program that digs into what makes college life tick. It allows youngsters to showcase talent, collaborate with peers and archive college quirks.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_35.jpg?itok=mGA70TBD
&TV to air new series 'Badho Bahu'

&TV is all set to air it’s all new drama series Badho Bahu from September 12, every Monday to Friday at 9.30 PM. Produced by Sunny Side Up films and Hum Tum Telefilms Pvt. Ltd, &TV’s latest offering Badho Bahu, is set against the backdrop of Haryana, known to produce some of the best Indian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Empire%20s2.jpg?itok=QUSqb_ot
Binge with Star World this September

India’s premiere entertainment channels Star World and Star World HD, are set to add some much needed drama and more to your weekends come September! Home to some of the best English entertainment in India, ‘Star World Weekend Binge’ will showcase three Emmy-nominated shows all through September....

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_19.jpg?itok=-DfCnP6B
Star World and Star World HD to air season 3 of 'Empire'

With Season 3 of Empire all set to premiere on Star World and Star World HD, there is rising curiosity about the future of the Lyon dynasty, Cookie and Lucious’s future and who can forget – the roles stars such as Mariah Carey, French Montana, Birdman, Xzibit, and Kid Cudi will play in the sizzling...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_18.jpg?itok=x74vIJu7
Vh1 to air the latest season of The X Factor UK in India

The most talked about TV show, The X Factor UK, is back on Vh1, yet again! This time, it’s back with some of the show’s most loved judges. The latest season of The X Factor will air in India on the 30 of August with a special two-episode premiere, following which, all-new episodes of the 13 season...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_17.jpg?itok=XP5Jr1CO
'The Night of' to end on Star World Premiere HD!

Steven Zaillian’s The Night Of turned out be the big hit that no one ever expected it to be. After all the obstacles it overcame and the amount of years it took for the miniseries to finally make it to television screens, The Night Of, since its premiere, led to a lot of conversations among...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_15.jpg?itok=cQ7wsx5f
Discovery to air new series 'Smart China'

This September, join hacker Josh Klein as he explores some of China’s most innovative experiments, technologies, and teams that are pushing the boundaries of human ingenuity, in a new series from Discovery. Find out how China is leading a wave of global innovation on SMART CHINA, premiering on...

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories