ESPN Star Sports, which claims to reach over 136 million households, has announced the signing of an agreement with Sport4cast. It is a company which, among other things, looks after data and analyses different sports. It also functions as a design company. The espnstar.com site will leverage the expertise of the company in these areas. The site is both English and Chinese. The sports broadcaster claims to be available in over 65 countries throughout Asia through the ESPN Star Asia3 satellite network.

The site had been relaunched in August and this latest initiative is a step towards making the site experience more interactive and exciting.

Sport4cast has designed an online service, which it will manage and host on behalf of ESPN Star Sports. Responsibilities include controlling the huge volumes of data on the sports broadcasters site. It will also continously keep track of all members and their subscriptions.

ESPN Star Sports will kick things off by incorporating the Sport4cast Interactive Premiership Football service.

Sport4cast's has developed a multi-platform model that suits any type of content. The company's design team can customise graphics, animation and data to tailor the customers needs..

Sport4cast began operations a couple of years ago as a CD based horseracing service. It gradually expanded its range of operations and today supplies Horseracing and Football services to companies all over the world, who in turn, offer them to their customers. Company data is completely encrypted and so parties seeking their services have no security fears.

The company has made a deliberate attempt to position itself in a niche area so that its data analysis and management services can be used to attract other related services within the sports industry.