Television

ESPN International to lure sports fans with digital shops

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MUMBAI: The sports fans are in for a pleasant surprise as ESPN is coming up with the launch of digital shops across its ESPNcricinfo.com and ESPN.com.au sites. The announcement was made today. The online stores, developed in collaboration with Velocity Brand Management’s retail division (VBM Retail), will provide global cricket fans and sports fans in Australia and New Zealand a wide range of licensed and fan-specific merchandise along with branded and co-branded products. Fans can access the shops through a “Shop” tab and button, available in the navigation of each of the ESPN site homepages.

Additional digital shops will debut across other ESPN digital properties globally in 2014, including ESPN Scrum and ESPN Footytips.

The ESPNcricinfo.com shop, available on Shop.ESPNcricinfo.com and ESPNcricinfoshop.com, features a full range of cricket products including apparel, accessories, novelties, equipment and memorabilia. Additionally, the shop will offer a wide array of licensed team merchandises along with ESPNcricinfo branded and co-branded products.

“Around the world ESPNcricinfo reaches tens of millions of sports fans on computers and mobile devices every month,” said head of ESPNcricinfo and ESPN Digital Media India Ramesh Kumar. “As consumer purchases through digital channels increases globally, we’re excited to be able to bring a convenient and trusted place for fans to buy the gear and equipment they are looking for.  Part of being a fan is the pride we all take in our teams and passions, and these shops will be a be a great platform for fans  looking to find the right products to showcase that pride or find great products.”

The shop is set to offer Indian fans across the cricket-loving nation an opportunity to purchase and collect cricket items for use, for personal memorial value or as investment. In addition to an extensive collection of sports-related and fan-specific merchandise available to consumers in Australia and New Zealand, Shop.espn.com.au and ESPNShop.com.au, offers league licensed products from the AFL, NRL, Cricket Australia, V8 Supercars, rugby union, football, netball and the NBA.  It will expand to include items from the NFL, NHL, NCAA college sports and ESPN Licensed products.

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