BCCI issues ITT for Pepsi IPL media rights

MUMBAI: The Board of Control for Cricket in India (BCCI) has published an Invitation To Tender (ITT) for certain media rights relating to the Pepsi Indian Premier League (Pepsi IPL), for the 2015, 2016 and 2017 seasons.


The media rights package available (as defined in the ITT), is as follows:

(a)  Indian Subcontinent: Internet and Mobile Rights.

(b)  Rest of the World (Certain Territories): Television, Audio, Internet and Mobile rights.


BCCI hon. secretary Sanjay Patel said that the upcoming seasons of the Pepsi IPL will be broadcast across the world through every technological medium available, thus reaching out to an even larger audience. The digital medium, for instance he said is rapidly gaining in terms of popularity and usage, with more and more fans relying on digital devices to follow their favourite teams and players before, during and after the matches.


“The IPL will aim to enhance the viewing, digital and interactive experience for cricket fans across the globe, by introducing diverse consumer-friendly innovations that will bring them closer to the action in their favourite sporting league," he added.


The ITT document will be available at the BCCI Headquarters at the Cricket Centre, Wankhede Stadium, ‘D’ Road, Churchgate, Mumbai 400020, from 11 am to 5 pm (from 11 am to 2 pm on Saturdays, and excluding Sundays), from Thursday, 22 January 2015 to Monday, 2 February 2015, at a cost of Rs 2,00,000/- (non-refundable and non-adjustable), to be paid vide a demand draft drawn in favour of “ Board of Control for Cricket in India,” payable at Mumbai or Chennai (“Tender Fee”).


Bids have been asked to be submitted in person at 12 pm on Tuesday, 3 February 2015, at a meeting of the BCCI Marketing Committee, at which time it is intended that the bids will be opened, evaluated and the tender awarded in the presence of bidders.


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