MUMBAI: When an energetic game like football and music collide, it’s a magical treat for fans.
In a country where cricket is a religion, official football songs and anthems have been instrumental in getting the fans together. During the 2010 WC Waving Flag by K’nan and Waka Waka by Shakira saw fans cheering and dancing to the popular chartbusters even before the commencement of the tournament. A hit at parties and sports gatherings, helped more fans on board.
This year, there are three top anthems generating enough and hype.
The biggest hit has been from international pop icon Shakira who is seen gyrating to the unofficial FIFA anthem La La La (Brazil 2014). The Columbian’s second World Cup anthem features her 27-year-old beau and Spanish footballer Gerard Piqué alongside other players like Radamel Falcao, Cesc Soler, Sergio Aguero, James Rodríguez, Eric Abidal, Neymar and Lionel Messi. But the star of the video is none other than, Shakira and Gerard’s son Milan. The official video on her YouTube channel has so far garnered close to 100 million views.
The video is not just limited towards promoting the game but also has Shakira and Activia coming together to support the World Food Programme (WFP). According to online reports, Shakira and Activia will be donating funds to support the WFP's School Meals Programme, which will help deliver around 3,000,000 additional school meals for children in developing countries.
Meanwhile, the official anthem called We Are One (Ole Ola) of the mega event will see international rapper Pitbull and Jeniffer Lopez coming together, again.
Though the video has famous Brazilian landmarks and footballers, it has not gone down too well with the host country’s citizens. Brazilians are unhappy that the video is devoid of local notes and flavor and the focus in mainly on creating another ‘Waka Waka’.
Not to forget, the Ricky Martin’s Vida which has got close to 15 million views on his official YouTube channel. The video is a mosaic of people coming together to celebrate the spirit of football on the sun kissed beaches of Brazil.
Now with three songs in the fray, it remains to be seen which one succeeds in remaining at the top of the charts till 13 July when the WC culminates.