Television

NDTV Prime launches 'The Real Deal' acknowledging social entrepreneurship

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MUMBAI: NDTV Prime, the country's first dual channel from the NDTV group’s umbrella, has launched a reality show to celebrate social entrepreneurship and impact investor. The 10 episodic reality game formatted show titled The Real Deal is slated to begin from 25 March 2016 at 9 pm time band.

Contemplated with the help of Shikha Uberoi, The Real Deal is conceptualized as the world’s first impact investing TV show and 360 degree property on social entrepreneurship. The show will find, feature and fund India’s best profit social entrepreneurs by bringing them face to face with potential impact investors. 

The investors roped in and present at the announcement were Artha Initiative co-founder Audrey Selian, Jungle Ventures managing partner Jayesh Parekh, Asha Impact founder Vikram Gandhi, Indian School of Design and Innovation founder and director Radha Kapoor and Clove Dental CEO Amar Singh.

Announcing the show, NDTV Prime head channel strategy and brand Shruti Verma Singh said, “In the age of start-ups NDTV Prime is making an effort to promote entrepreneurship with a difference, that impact society at large. We are proud to facilitate and provide a common ground for entrepreneurs and impact investors. The show is the first of its kind and we are confident that our viewers will appreciate the effort when the show airs end of March.”

Targeting everyone who has a social side up for giving something back to the nation, the show will initially be available on NDTV Prime and eventually be distributed amongst the other ventures under the NDTV conglomerate depending on the show’s success. 

The Hans Foundation CEO Lt General S M Mehta added, “There are astonishing success stories of the impact-ful work done by people across the country. Recognition like these will encourage more people to take up projects in the interest of the community. The Hans Foundation is always open to financing small grassroots organizations that operate directly in the communities that they serve.”

“I am happy that my sister is part of such a great campaign. Social Entrepreneurship is the need of the hour and our country has tremendous potential, tremendous talent and it needs a platform. I am an affluent guy, I reach out and do lot of social work to people in need. I am a proud brother and am happy that my sister is part of the The Real Deal,” asserted actor and brother of Shikha Uberoi, Vivek Oberoi. 

With the first episode under execution, Colors CEO Raj Nayak said, “The presentation of the 12 young entrepreneurs in 30 secs each was completely awesome. The initiative by NDTV Prime is very commendable.”

The channel has roped in music director Anu Malik who added, “I am excited to be part of this wonderful campaign by NDTV Prime. I am happy that the young entrepreneurs are keeping Hygiene as their main goal."

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